Digital Acquisition – Senior Analyst

Job Description

Why American Express?
There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take
on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning
and collaboration, and helping them with what they need to succeed and thrive. We
have their backs as they grow their skills, conquer new challenges, or even take time to
spend with their family or community. And when they’re ready to take on a new career
path, we’re right there with them, giving them the guidance and momentum into the
best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

This position is responsible for new card acquisition by managing digital advertising and utilizing a web platform. The main acquisition channel in charge will be digital based referral program for existing customers, while other digital marketing initiatives such as new card promotion for new graduates are also the scope of responsibility.

The role covers comprehensive process of digital marketing. Starting from strategy building, planning and implementation of respective campaigns or initiatives, result analysis and actions for improvement are constantly required. In managing digital advertising, development of creatives or campaigns to drive customer’s attitude change, strategic ad placement of display, search or SNS ads, and budget allocation which maximizes investment efficiency are key outcomes expected to be delivered. Also, in order to improve customer journey and optimize the conversion funnel, enhancement of existing web platform is critical output. For successful initiatives implementation, collaborative work with many teams including colleagues in overseas, partners and vendors are essential.

While the expected goal is very high, this position has enough discretion to achieve it and is strongly supported from teams and leaders. The passion for achieving goals, with open minded attitude to changes on environment, is mostly required.

Key Responsibilities
End to end process of driving new card acquisition by managing digital marketing activities

  • Building marketing strategy under the analysis on customers, competitors and our company
  • Planning and execution of digital advertising or various initiatives, and budget management to maximize investment efficiency
  • Development of creatives and campaigns, including the tie up with partner corporations
  • Improvement of existing web platform for the best in class customer experience
  • Tracking acquisition result and budget, planning of improvement action
  • Sharing the best practice with global markets
Offer of employment with American Express is conditioned upon the successful 
completion of a background verification check, subject to applicable laws and regulations.

Minimum Qualifications


  • Deep knowledge and experience of digital marketing
  • Customer oriented mindset
  • Ability to think strategically and logically
  • Passion for driving results and achieving goals
  • Data-driven analytical thinking
  • Excellent communication skills with the ability to engage, influence, and inspire partners to drive collaboration and alignment
  • Being open minded to fast-paced environment
  • Excellent written and verbal skills in both of English and Japanese
  • Strong MS PowerPoint and Excel skills
  • Knowledge of credit card or financial industry a plus

ReqID: 20008226
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 26, 2021, 3:12:55 AM