Director & Counsel, Advertising and Marketing

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Job Description

General Counsel’s Organization: 

Where great legal minds influence global business strategy.

Our mission is to protect and strengthen American Express through legal expertise and strategic advice that helps our business partners manage risk, identify opportunities, and deliver on the company’s promise of exceptional products and services. Given the dynamic nature of the global payments industry and the valued partnership between our team and the business, we see it as imperative to attract and develop talented people by:

  • Providing rich work experiences and opportunities for professional development
  • Recognizing and rewarding those who drive and deliver results
  • Respecting and valuing diversity, integrity, and personal accountability

Role & Responsibilities:

The Advertising, Marketing & Customer Experience Team of the General Counsel’s Organization at American Express is seeking a Director & Counsel to provide legal and strategic support on advertising and marketing law issues.  This position will report to a Senior Counsel. 

Here’s just some of what you’ll do in this role:

  • Advise on marketing initiatives and content across American Express lines of business, including the Consumer, Business, Corporate, and Global Merchant & Network Services  groups.
  • Partner closely with marketing teams to help them manage legal risk and deliver on their mission to deploy compelling marketing and provide innovative and valuable offers, benefits and experiences to current and prospective Card Members and customers.
  • Be a key member and leader within the GCO Marketing Center of Excellence (“COE”), which serves as a centralized team of experts to advise on marketing initiatives and content with nuanced, risk-based analysis, creative problem solving, agility, consistency, a deep understanding of a wide range of American Express products and services, and a passion for compelling advertising content. 
  • Help maintain and establish norms and processes to enable and support colleagues within the COE, including in areas related to training, information sharing, development/growth, rotation models and soliciting partner feedback
  • Serve as an advisor to GCO colleagues and marketing teams on complex and novel advertising initiatives, including the marketing of new and refreshed benefits, products, offers and promotions, native advertising, endorsements and testimonials, and claim substantiation
  • Support special projects that require subject matter expertise in the area of marketing law
  • Help develop and advise on internal marketing guidelines and marketing review processes; provide training and continuing education for the COE and the broader GCO in these areas
  • Review and counsel on advertising campaigns across all media, including social media, affiliate marketing and influencer channels
  • Draft and revise marketing claims, disclosures and other customer communications
  • Collaborate with colleagues across the General Counsel’s Organization and other groups, like Privacy and Compliance

Minimum Qualifications

Minimum Qualifications:

  • J.D. with admission to practice law in the United States; admission to the New York and/or Florida Bar in good standing or eligibility to do so is preferred
  • 5+ years of work experience in a law firm and/or in-house corporate legal environment
  • Experience advising marketing teams, including the review of advertising content and customer offers
  • Knowledge of advertising and marketing laws (specifically FTC regulations and guidelines) and experience with their practical application to marketing content (native advertising, offers, claims, etc.)
  • Passion for working towards creative, solution-oriented outcomes that effectively address legal requirements
  • Experience in and passion for leading teams and talent development
  • Passion for developing a deep understanding of business needs and objectives with a close partnership with business clients
  • Strong communication skills with ability to convey advice clearly and synthesize complex issues
  • Must work well in cross-functional team settings Demonstrated experience in gaining credibility, managing expectations, and developing strong working relationships with legal colleagues and clients
  • Strong interest in advertising and customer experience

Preferred qualifications:

  • Knowledge of advertising laws, including FTC guidelines, state UDAP laws, and CFPB UDAAP principles
  • Experience reviewing, drafting and negotiating various types of marketing, sponsorship and partnership agreements

Additional Details:

  • Location: Sunrise, FL. 
  • Position will currently be work-from-home due to COVID-19.  American Express is committed to the well-being of its colleagues and to creating a safe work environment; colleagues will continue to work remotely until a return to the office can be safely accomplished. 
  • Ongoing Workplace Flexibility: Potential to work remotely part of the time based on current projects and team needs.
  • Travel:  Little to none
  • Visa Sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.


American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

ReqID: 20009508
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jan 4, 2021, 1:31:08 PM