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Analyst / Senior Analyst, US Membership Journeys, Financial Wellness & Retail

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Job Description

The US Customer Lifecycle & Loyalty Marketing Team, within the Consumer Marketing Services group, strives to deliver marketing on behalf of the enterprise that makes American Express essential to our Card Members; specifically, we are responsible for deepening Card Member loyalty along the lifecycle through delivering compelling messages at the right time to drive clear engagement outcomes.

The Analyst / Senior Analyst, Membership Journeys, is a new role and will work closely with a Senior Manager to create and deliver a series of new or expanded marketing journeys and experiences aimed at dramatically moving the needle on customer engagement with AXP’s Financial Wellness, Personal Wellness, and Retail features and assets. This person will help to ensure that Wellness and Retail marketing curriculums are consistent across all channels, while supporting the execution of new touchpoints as required to hit our engagement goals. This role will also support additional journeys as needed based upon emerging enterprise priorities.

This role is ideal for a customer-centric marketer who is excited to help deliver new campaigns that challenge the status quo and drive measurable results. He/She should be excited to collaborate with partners across the organization, including teams from Global Premium Product & Benefits (GPPB), Risk, Global Lending & Co-brand (GLC) and Enterprise Digital & Analytics (ED&A). This person will also bring strong organizational skills, attention to detail, and a growth mindset to his or her work.

Key Responsibilities:

  • Manage end-to-end campaign execution and project management for new customer-centric marketing journeys for Financial Wellness, Personal Wellness and Retail, ensuring a holistic experience that drives benefit awareness and usage within targeted populations across channels, including email, web, mobile, social, and more.
  • Execute marketing, ensuring a flawless and compliant customer experience.
  • Lead processes to gain creative approval, ensure the approved creative deploys accurately, and deliver smart Card Member targeting, while compiling and sharing best practices and learnings.
  • Collaborate closely with key stakeholders across US Consumer Marketing Services, GPPB, Risk, GLC, ED&A, and Enterprise Marketing Platforms & Solutions; in addition to external Agency partners.

Minimum Qualifications

  • 1+ years of experience developing and executing marketing; experience with or strong interest in digital marketing preferred

  • Project management experience and organization skills, with the ability to manage tight timelines and move multiple workstreams along in parallel

  • Keen attention to detail

  • An analytic thinker with strong problem-solving skills, comfort in an ambiguous and dynamic environment, and a “can do” attitude

  • Strong written and verbal communication skills

  • Ability to build and leverage relationships, and a thirst for collaboration

  • A desire to learn and be part of a high profile, results-oriented, dynamic team

Additional Details:

Location(s): New York, NY

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


ReqID: 21003268
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 18, 2021, 5:06:16 PM