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Sr Analyst, Customer Growth Direct Marketing

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Job Description

The US Customer Growth Marketing Team, within the Consumer Marketing Services group, strives to deliver marketing on behalf of the enterprise that makes American Express essential to our Card Members; specifically, responsible for driving revenue growth from existing customers through programs that stimulate spend and lend, while ensuring we retain our best customers.

The Sr. Analyst, Customer Growth Direct Marketing will join a group of talented, passionate marketers rallied behind goals to leverage the customer as a platform for growth ─ driving revenue generating performance marketing to hit aggressive growth targets. The Sr. Analyst will be supporting a Sr. Manager to develop and deliver the email and direct mail strategy for customer spend/ acquisition programs including, but not limited to, Cross-Sell and Adding an Additional Card Member. This individual will focus on the customer segmentation, offer, and creative strategy to ideate compelling direct marketing, flawlessly execute, analyze performance and continue to optimize performance.

This individual will partner closely with external vendors and internal stakeholders including Card Product Management, Risk, Global Advertising and Brand Management, GCO/Compliance, and Enterprise Digital & Analytics.

Key Responsibilities

  • Support the strategy, execution and performance of Email and Direct Mail campaigns to deliver growth.
  • Partner closely with creative agencies to develop impactful and compelling marketing creatives.
  • Partner closely with Data Science to optimize targeting, contact strategy and test designs.
  • Take ownership of flawless end-to-end campaign execution. This includes coordinating timelines with partners across the enterprise to ensure that campaigns are set up correctly, deploy on-time, and any issues are resolved in a timely manner.
  • Analyze and provide insights on campaign performance to define new opportunities and test & learn agenda.
  • Effectively forecast and adjust projections of campaign performance leveraging historical data and broader market trends.

Minimum Qualifications

  • Bachelor’s degree

  • 2-3 years of Marketing experience preferred  

  • Email, Direct Mail, Digital or E-Commerce marketing experience a plus

  • Passion for performance marketing and customer-centric experiences

  • Self-starter with relentless attention to detail and problem-solving skills

  • Strong business acumen: Comfortable managing complex data, proven ability to derive insights from it and measure success

  • Project / campaign management: experience in campaign execution, exceptional ability to balance work effectively, influence and collaborate cross-functionally. Willing to learn new processes & platforms

  • Adept at building and leveraging relationships to collaborate effectively with external and cross-functional partners

  • Experience working with and managing external creatives agencies

  • Excellent verbal and written communication skills

  • Innovative, creative thinker and ability to think outside the box

  • Works well under pressure with a positive attitude and commitment to success

  • Desire to have fun and work on a fast-paced, high performing team

Additional Details:

Location(s): New York, NY

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

 


ReqID: 21003467
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 23, 2021, 10:56:09 AM