Manager- Portfolio Marketing

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Job Description

You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
Role Description:
This position is a pivotal role in developing the engagement strategy for Consumer Cards business. Areas of responsibility include billings growth, spend diversity and lending revenues.
Key Deliverable include:
  • Defining the end to end portfolio engagement strategy
  • Design & execute hyper-segmented campaigns and interventions to deliver against aggressive billings growth and spend targets
  • Lead portfolio strategy and execution on merchant offers to drive engagement with key partners/brands
  • Use customer insights, marketplace trends, competitive knowledge, and portfolio metrics to strategically identify and lead the development and execution of new marketing capabilities and platform initiatives. Closely collaborate with internal and external partners for the roll out of new capabilities.
  • Partnership with operations and servicing teams to drive process excellence initiatives and enhanced customer experience to transform market Net Promoter Scores (NPS - recommenders of American Express products). Leverage insights of key contributing factors to NPS to develop strategies and activities which increase promoters and reduce detractors.

Minimum Qualifications

  • MBA- Preferred
  • At least 5 years of overall experience with exposure to Marketing, product, and portfolio management.
  • Experience in financial services is not mandatory but is preferable. Knowledge of the Banking/Insurance industry (market trends, economics, regulatory environment)
  • Superior analytical skills required; demonstrated ability to synthesize complex data into winning strategies and executable plans. Comfort with ambiguity and blue-sky thinking.
  • Proven ability to influence and negotiate with external and Internal partners
  • Strong communication and presentation skills
  • Proven results and thought leadership to drive optimal results and maximize business opportunities
  • Knowledge of the Banking/Insurance industry (market trends, economics, regulatory environment)
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

ReqID: 21005874
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Apr 7, 2021, 7:40:09 AM