Assistant Manager - Marketing

Job Description

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

Job Description

The position is responsible for ICS organic growth, billing expansion from existing consumer customers. Especially, this position will focus on end to end management of spend stimulation campaigns and marketing communication from planning to execution.


1. Consumer Billing Expansion

  • Structure marketing strategy to increase customer billing
  • Analyze multiple reports (CM portfolio, billing data, etc) to find potential segment and appropriate approach with ROI efficiency, and propose solution
  • Be sensitive on external market and propose out of box idea
  • Develop effective campaigns and execute it in timely manner to deliver the result
  • Communicate with call center and manage daily customers voice
  • Track result, judge efficiency, and find outcome for further growth



2. Perception of Coverage (POC) / Contactless

  • Promote POC and contactless payment, and increase consumer NPS score of coverage after all
  • Closely align with GMS and plan effective merchant promotion and communication strategy together
  • Deliver timely promotion and communication by fully utilizing ICS campaign platform and communication channel
  • Be sensitive on market change of new payment tools and flexibly adjust to increase billing by multiple angle
  • Make strong partnership with merchants by direct negotiation
  • Track result and find further opportunity/idea

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Minimum Qualifications

- Strong commitment on delivering results of consumer spend

- Positive attitude to seek new opportunities from outside of market and provide innovative idea

- Analytical thinking and data oriented mind-set

- Driving result in timely manner

- Communication skill in both English & Japanese

- Interpersonal skill to work in matrix organization


ReqID: 21007023
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Apr 15, 2021, 1:00:28 AM