Analyst / Senior Analyst, Customer Marketing Enablement

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Job Description

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

The U.S. Customer Marketing Enablement Team, within US Consumer Services strives to deliver value, experiences, and offerings that back our Customers through differentiated customer-centric strategies & marketing. The Sr. Analyst, Customer Marketing Enablement will join a group of talented, passionate marketers rallied behind goals to leverage the customer as a platform for growth ─ deepening revenue and share in ways difficult for others competing in the marketplace to replicate.

The Sr. Analyst of Customer Marketing Enablement will join the US Customer Marketing Enablement team, responsible for developing and implementing lifecycle marketing strategies and technologies which enrich customer and marketer experiences for future growth. Specifically, this part of the team is charged with improving the productivity, agility and sophistication of our core campaign operations and centralizing, managing, and executing end to end campaigns supporting the broader U.S. Customer Market Team.

This role reports to the Sr. Manager of Customer Enablement, leading this part of the team dedicated to unlocking more tools and CRM-based capabilities that our marketers use every day to reach customers more effectively. He/She will own a portfolio of marketing campaigns across direct, digital, & dialogic customer channels, collaborating cross-functionally to design and establish targeting, segmentation, creative development, legal and compliance approvals, testing and in market launch. Additionally, this individual will champion the multi-year strategy to enable a new, CRM-based platform called Marketingforce that will transform how marketers bring new campaigns to market, from analytics and segmentation to content and campaign delivery.

The ideal candidate will bring strong written and oral communication, project management, organization and leadership skills —proficiencies crucial in building and launching customer marketing campaigns and implementing operational improvements that yield the best outcomes for our existing Card Members and our marketers.  He/She is passionate about understanding how our customers behave, but also how we can pave the way for new, fundamental marketing functions that allow us to reach them effectively. Finally, this individual will be part of a team that requires collaboration, teamwork, and fun!

This individual will have the opportunity to become one of the linchpins for the U.S. Customer Marketing Enablement team, supporting critical marketing campaigns & developing process efficiencies with impactful results. Gained perspective in marketing operations will empower the individual to assess the nuances & scope of these initiatives, resourcefully translating these marketing strategies into successful campaigns. The ideal candidate would combine his/her strong organizational skills and attention to detail in a collaborative environment with a passion for consumer marketing.

Key Responsibilities:

  • Own a portfolio of customer marketing campaigns designed to drive incremental revenue from spend and lend offers, managing end-to-end campaign set up and delivery.
  • Partner with marketing and operations teams to understand offer constructs, develop go to market plans, and implement new offers to engage existing customers.
  • Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance.
  • Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals.
  • Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices.
  • Support the Marketing force migration strategy, spearheading weekly cross-functional leadership meetings, leading implementation of tests and reporting on progress to executive leadership.

Minimum Qualifications

  • Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities to driving flawless execution

  • Strong attention to detail, serving as a process-focused thinker

  • Effective written and verbal communication skills, building and leveraging relationships to create solutions

  • Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results

  • Desire to learn and be part of a fast-paced, results-oriented, dynamic team

  • Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun.


Why American Express

Talk to our people and you’ll find out what we’re all about. Open, creative, risk-taking, collaborative and innovative are just some of the expressions you’ll hear. It’s our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.

Additional Details:

Ongoing Workplace Flexibility: Position will currently be work-from-home due to COVID-19.  American Express is committed to the well-being of its colleagues and to creating a safe work environment; colleagues will continue to work remotely until a return to the office can be safely accomplished.

Location(s): New York, NY

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

ReqID: 21008038
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Apr 8, 2021, 2:30:22 PM