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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path.
Global Precision Marketing and Channel Analytics is responsible for devising plans to drive acquisition through channels where the prospect is identifiable and can be targeted with personalized offers.
Purpose of the Role:
Incumbent will manage site personalization for multiple markets. He / She will be responsible for expanding the scope of personalization to include different dimensions such as offer, page layout and journey and different page assets across all major markets. The role entails extensive partner management across the globe.
Manage analyst(s) and provide guidance and structuring of tasks and responsibilities, as well as career development
Develop personalization framework prior to launch and manage the process end to end right from conceptualization to final delivery and tracking.
Evaluate performance and find opportunities to enhance outcomes.
Coordinate with stakeholders and partners to manage, plan, implement and monitor personalization initiatives
Critical Factors to Success:
Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Lead with a digital mindset and deliver the world’s best customer experiences every day
Analytics & Insights & Targeting
Advanced Statistical Techniques
Data mining Techniques
Good understanding of card economics and CMV is plus
Knowledge of Platforms:
Enterprise Leadership Behaviors
• Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
• Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Schedule (Full-Time/Part-Time): Full-time
Date Posted: May 2, 2021, 11:02:20 PM