Optimize and monitor online channel performance to drive NCA (New Card Acquisition) for propriety products through digital channels.
Work with agencies and external partners to develop effective strategies, execution plan and performance tracking across online acquisition channels, including Display Media, Retargeting, Programmatic, SEM, SEO as well as affiliate partners.
Optimize prospect journey (amex.com.hk) and acquisition microsites to drive better conversion and submit rate.
Collaborate with Product teams and Brand & Loyalty to meet and exceed acquisition targets
Manage online banner development and content update for acquisition microsite and amex.com
Support and manage eApply (digital acquisition journey) update and maintenance
Support end to end eApply Go2 migration and maintenance; work with EDA, Compliance and Risk to ensure smooth implementation of key tech projects.
Support campaign codes setup to enable accurate reporting and campaign tracking
Work closely with direct sales, telemarketing, and Central marketing teams to optimize campaign effectiveness and resource
Manage acquisition campaign offer fulfillment
Conduct weekly/monthly targeted channels performance tracking
A&P and Invoice / payment management

Minimum Qualifications

4+ years solid marketing experience
Degree in marketing or business related disciplines
Solid digital marketing knowledge on Social Media platform, Search and Display Media
Candidate with similar financial initiations / Credit Card industry background is preferred
Solid experience to work with creative and media agency
Strong Will to Win and passion for digital marketing
Understand emerging digital marketing tactics, channel metrics, industry best practices and A/B multivariate test results
Ability to drive execution, optimize resources, and develop innovative solutions
Analytical, sound business acumen, attention to details and processes
Excellent communication skills and multi-tasking in matrix environment
Able to work independently with self-motivation

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Why American Express?

There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

ReqID: 21006794
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Mar 30, 2021, 5:56:33 AM

American Express Careers in Hong Kong

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