American Express Careers

PPC Executive

Singapore
Digital Commerce Marketing


Job Description

To implement a programme of marketing activity to ensure AMEX maximizes net income through PPC across international markets 

PRINCIPAL ACCOUNTABILITIES: 
• Manage PPC campaigns for international markets in the JAPA region against targets, maximizing net income delivered through the channel 
• Use Marin bid management software to centrally manage PPC campaigns for several markets and ensure that tracking is properly implemented 
• Work with the digital acquisition manager and the search analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans 
• Collate and distribute information for internal reporting on PPC activity 
• Present strategies and plans to internal stakeholders in the markets and other central teams 
• Monitor internal and external digital trends and technologies to continually improve the programme and maintain competitive advantage 
• Work with the search analytics team to build a robust “test and learn” framework for innovation and establish best practices for PPC activity across International markets. 

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Qualifications

• Passion for digital marketing and PPC in particular 
• Strong understanding of other digital marketing media 
• Fluency in one or more regional language in addition to English highly preferred e.g. Japanese, Cantonese 
• Ideally 2-3 years experience and proven track record of successfully managing PPC campaigns across Google, Yahoo/Bing, Yahoo Japan 
• Knowledge of usage of PPC bid management technology e.g. Marin Software strongly desired • Knowledge of analytical tools like Google Analytics / Sitecatalyst / Coremetrics a plus 
• A good understanding of Microsoft Excel will be desirable (e.g. usage of pivot tables, creating graphs, etc.) 
• A self-starter who owns their business, is able to multi-task and prioritize work in a fast-paced environment 
• A strong team player who feels comfortable delivering in a collaborative environment • Detail-oriented with solid organizational and time management skills 
• Track record of delivery against goals 
• Experience of managing stakeholders in a matrix environment 
• Excellent oral and written communication skills including presenting to peers and senior management desirable 
• Experience in managing international PPC campaigns 
• Experience of managing large media budgets will be desirable
Language: English

American Express has been awarded Aon Hewitt Best Employer Singapore three consecutive times. Join us and you’ll soon see why.

ReqID: 16017497