American Express Careers

Marketing Director, GCP US Acquisition - Tele Lead Generation

New York, New York
Digital Commerce Marketing

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Job Description

The Global Commercial Payments Marketing (GCP) organization is responsible for acquiring and engaging new commercial customers in the US. We operate with the guiding objective of bringing in the Right Customers in the Right Way at the Right Margins. Within this organization, the US Dialogic Acquisition team focuses on acquisition efforts and partnerships that require consultative dialogue and are responsible for internal and external telesales strategies and lead generation management.  We strategically integrate with C.A.G. (Commercial Acquisition Group) and Field Sales counterparts from a lead gen perspective and function as an integral engine within the Acquisition Marketing organization.
 
The Director of Tele Lead Generation on this team will be responsible for advancing leads and sales growth for card product and non-card commercial features in tele channels and for in-person Field Sales in GCP.  This director’s main responsibilities include Lead Generation, Lead Validation, FXIP Telesales and Merchant Financing Telesales.
 
Key responsibilities will include:
 
  • Managing multiple tele sales third party vendors and implementing growth initiatives.
  • Generating sales leads covering the Middle Market and Large Market commercial segments for both card product and non-product commercial features (Merchant Financing and US FXIP). 
  • Converting leads into appointments for the Field Sales organization - primarily through outbound calling with an external third party vendor as well as with inbound phone and chat teams.
  • Deliver inbound and outbound telesales growth for Merchant Financing - integrated into the loan origination platform in collaboration with the operations team.
  • Expand the inbound tele sales and live chat programs for FXIP by ensuring growth of qualified inbound, third party prospect leads.
  • Improve our lead data quality with a nimble outbound calling team, an external third party vendor which is leveraged by the commercial tele sales organizations.
  • Close coordination across the Blue Box with the Field, GIM (Global Information Management), World Service, Privacy, GCO (General Counsels Office), Compliance, external vendors including agencies.

Qualifications

  • Strategic thinker with the ability develop holistic strategy and the key initiatives needed to support
  • Ability to partner with and influence key stakeholders both internally and externally
  • Strong communication skills across all levels of the organization – internally and externally
  • Analytical skills - ability to draw actionable outcomes from large sets of partner, GIM, sales performance data
  • Creative thinker with a passion to innovate, take measured risks and challenge business as usual
  • Experience working with and leading large cross functional teams
  • Highly effective problem solver that can drive results across multiple channels
  • Ability to lead a high performing team and motivate in a dynamic and changing environment
  • Telesales and vendor management experience preferred
  • Ability to travel 25% of the time
  • Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions

ReqID: 17001910
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