American Express Careers

Senior Manager, Marketing & Customer Messaging Strategy

New York, New York
Digital Commerce Marketing

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Job Description

American Express Global Commercial Payments (GCP) offers a suite of payment and lending products to help businesses and organizations of all sizes gain financial savings, control and efficiency. The Integrated Marketing team sits within Customer Relationship Management and the team Manager/Senior Manager, Product Marketing, you will have an exciting opportunity to work on high profile initiatives in GCP leading, developing and implementing marketing strategies to drive significant growth for GCP business priorities. This is a unique opportunity to influence key product marketing initiatives in GCP.
 
This marketing role includes identifying key customer groups, building relationships and defining and driving a messaging strategy to drive acquisition and customer consideration. This role is a unique blend of marketing strategy and implementation and involves close collaboration with many groups including product management, account development, field enablement and brand.
Responsibilities:
  • Create holistic view of how we message to our customers today through all customer touchpoints across acquisition and customer
  • Identity opportunities and implement to more effectively message across customer segments including machine learning, message testing, and language optimization.
  • Champion the development of innovative marketing strategies and creative executions to deliver impactful benefit related communications to target customer groups
  • Partner across all channels to integrate the new GCP brand platform into all customer touchpoints.
  • Lead out on a body of work to analyze current incentives strategies across acquisition and customer marketing. Work to quantify overall impact of lifetime incentive strategies.
  • Identify future messaging strategies to implement through personalization and digital test and learn

 

 

 

Qualifications

This is a great role for a candidate with a will to win and a highly collaborative spirit who is looking to get exposure across GCP.
  • Strong customer focused marketer with demonstrated ability to develop and implement key marketing strategies and plans and drive positive business outcome
  • Excellent relationship and influence management skills and ability to work across a matrixed organization and with external Agencies.
  • Innovator - Willing to challenge the status quo; uses breakthrough thinking to generate insights, alternatives and opportunities for business success
  • Strong project management skills with demonstrated ability to efficiently and effectively manage and track multiple high priority initiatives simultaneously
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced environment and manage multiple priorities
  • Can do positive attitude; someone who takes setbacks as a challenge, learns from mistakes and pivots towards success.

ReqID: 17002098
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