American Express Careers

Marketing Coordinator - Pull Acquisition

To, Japan
Digital Commerce Marketing


Job Description

This position is responsible to conduct digital acquisition related marketing activities and program to enhance and improve Quality Card Acquisition. The candidate will also be responsible for establishing and managing key acquisition channels, and delivering against aggressive goals. In order to maximize card acquisition, result oriented, analytical thinking and customer oriented mind are critical.
 
Primary responsibilities include:
> Acquisition Management
Deliver on the acquisition strategy and related product and communication tactics/campaigns
Proactively manage and optimize budget allocation towards key success metrics like new accounts and billed business acquired
Effectively manage external agencies to develop both acquisition plans and effective creative
Ensure compliance with key legal and regulatory requirements
 
> Channel Development and Implementation
Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including Affiliates, Online Partners, Media Buying, Mobile/Smart Phone, SNS, and so on
 
> Customer Experience
Establish a best-in-class customer experience

Work closely with key internal stakeholders (PLD, Brand/Communication, IM, Risk, New Accounts, Legal/Compliance, Finance, WS, etc.) to deliver the attractive acquisition campaigns

 

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

 

Job Summary
・デジタルを活用した新規カード会員獲得チャネルの業務サポート
アフィリエイト広告チャネル(クレジットカードの比較サイト等)のプロモーションのサポート
提携カードチャネル(ANA・Delta・SPG・Persona)のプロモーションのサポート
新規提携パートナーの拡大に向けてのサポート
広告代理店をマネジメントしながらプロモーションの企画・戦略立案をします
 
・クリエイティブ作成・管理
プロモーションで使用するランディングページ・バナーの作成・管理
 
・プロモーション分析
日次・月次の獲得枚数のレポーティング・分析
入会後のお客様の利用パフォーマンスの分析
 
・予算管理
見積もり・請求書の処理・管理のサポート
年間の予算の管理
 
・資料作成
各パートナー先への提案資料の作成のサポート(主にPPT、Excel)
各種レポーティングのサポートなど
 

 

 

Qualifications

- Good understanding of consumer attitudes, online behavior and interactive technologies
- Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
- Solid understanding of card economics and financial concepts
- Results oriented and good project management
- Strong negotiation skills
- Team player and excellent communication skill to work with colleague across the lines
- Self motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously
- Proficiency in MS Office, notably Excel and PowerPoint
- Digital marketing experience is preferred

- Excellent oral and written communication in Japanese/English

 

Key Qualifications
・ターゲット達成のために、仕事に対して個人としての責任を果たす強い意志のある方
・デジタルマーケティングに興味がある方
・チームワークやリーダーシップを発揮できる方
・お客様目線でコミュニケーションを考えることができる方
・PCでの作業ができる方(MS Office※特にExcelとPPT)
・英語が苦手でない方
・デジタルマーケティング2年以上の経験・それに相当する業務経験(あれば尚良し)
・広告代理店または事業会社でのマーケティングの経験(あれば尚良し)
 

 


ReqID: 17011395
Schedule (Full-Time/Part-Time): Full-time