American Express Careers

Marketing Coordinator - Digital Acquisition

To, Japan
Digital Commerce Marketing

Job Description

This position is responsible to conduct digital acquisition related marketing activities and program to enhance and improve Quality Card Acquisition. The candidate will also be responsible for establishing and managing key acquisition channels, and delivering against aggressive goals. In order to maximize card acquisition, result oriented, analytical thinking and customer oriented mind are critical.
Primary responsibilities include:
> Acquisition Management
Deliver on the acquisition strategy and related product and communication tactics/campaigns
Proactively manage and optimize budget allocation towards key success metrics like new accounts and billed business acquired
Effectively manage external agencies to develop both acquisition plans and effective creative
Ensure compliance with key legal and regulatory requirements
> Channel Development and Implementation
Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including Affiliates, Online Partners, Media Buying, Mobile/Smart Phone, SNS, and so on
> Customer Experience
Establish a best-in-class customer experience

Work closely with key internal stakeholders (PLD, Brand/Communication, IM, Risk, New Accounts, Legal/Compliance, Finance, WS, etc.) to deliver the attractive acquisition campaigns


Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


Job Summary




- Good understanding of consumer attitudes, online behavior and interactive technologies
- Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
- Solid understanding of card economics and financial concepts
- Results oriented and good project management
- Strong negotiation skills
- Team player and excellent communication skill to work with colleague across the lines
- Self motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously
- Proficiency in MS Office, notably Excel and PowerPoint
- Digital marketing experience is preferred

- Excellent oral and written communication in Japanese/English


Key Qualifications
・PCでの作業ができる方(MS Office※特にExcelとPPT)


ReqID: 17011395
Schedule (Full-Time/Part-Time): Full-time