American Express Careers

Marketing Specialist, GMS Marketing, Japan

To, Japan
Digital Commerce Marketing

Job Description

Global Merchant Services Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate coverage and enhance the value of Amex acceptance to merchants and Card Members at scale. We focus on enhancing our relationships with millions of merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.
This role is responsible for the planning and management of regional inbound initiatives in JAPA markets including Australia, Japan, Greater China, Hong Kong and Singapore.
The responsibilities include a blend of strategy, marketing and capability implementation, and partnering with both regional and central business partners in order to help developing inbound customer traffic and spend.
Job Responsibilities
  1. Develop and implement B2C and B2B promotion activities for both online and offline platforms to meet business objectives and increase merchant partner’s satisfaction with close coordination with local GMS and issuers, as well as international GMS Marketing team.
  2. Improve card member awareness about Amex merchant overage through marketing initiatives for key industry or merchant segments. 
  3. Improve merchant and card member experience by best in class marketing programs with digital capabilities such as Card Linked Offer platforms and digital communication channels.  Plan and execute effective digital campaigns including offer construct, communication planning, GMS, merchants and issuer alignment, and analysis of results. 
  4. Implement marketing campaigns for Global strategic merchants to be aligned with the global or regional strategies and instructions.
  5. Plan and execute merchant funded campaigns by using online & offline direct mail  communication channels and identify new revenue opportunities and merchant value stories with GMS sales teams
  6. Manage project budget and timeline for each project.
  7. Ensure to meet Merchant Offer Governance (MOG) guidelines and local legal and compliance requirements for any marketing activities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.




  • Demonstrated deep understanding of B2B and B2C Marketing, Digital Marketing, and Amex digital capabilities.
  • Multi-tasker to handle various projects to meet the target KPI as well as the given timeline and budget.
  • Proven ability to think strategically, with success in developing and implementing key marketing projects.
  • Strong commitment to drive results
  • A creative thinker that can combine best practices with new ideas to create compelling marketing programmes.
  • A solid team player able to successfully plan and implement across multiple business groups within American Express.
  • Flexibility, agility and ability to deal with ambiguity and rapid change
  • Strong oral and written communication skills, with the ability to flex style and content depending on audience.
  • Must speak and write Japanese and English fluently.
  • Experience in Japan essential.

ReqID: 17015679
Schedule (Full-Time/Part-Time): Full-time