American Express Careers

Acquisition Marketing Executive

Gurgaon, India
Client Management & Sales

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Job Description

Description
This position will work closely with the F2F and digital acquisition teams to implement various acquisition marketing campaigns in line with company goals. This position is responsible for the day-to-day management of acquisition creative requirement, stock inventory and kiosk marketing activities. The role is expected to work closely with agencies / vendors to ensure timely delivery of campaigns.
 
Job Responsibilities:
  • Execution and delivery of acquisition related marketing activities planned throughout the year. E.g. new product launches, tactical campaigns, partnerships, kiosk etc.
  • Be responsible for the day-to-day management of creative agencies and their delivery. 
  • Work closely with agencies to measure and optimize campaign effectiveness, using a test and learn approach to maximize ROI. 
  • Acquisition Stock inventory management and printing of Welcome Packs, Forms, MIDs etc.
  • Follow a monthly internal review of acquisition collaterals to ensure accuracy of content.
  • Kiosk Marketing activities – designing, negotiations, implementation and maintenance.
  • Explore a Multi – channel approach to drive acquisition.(Social, Self-serve kiosk Media, PPC, edm etc.)
  • Help to evolve messaging across all channels both digital and offline that drive most efficient customer acquisition.
  • Report results and insights to offer recommendations to key stakeholders of how best to improve performance. 
  • Work with internal Review Board stakeholders to approve marketing claims being used in creative work. 
  • Monitor competitor activities / developments in the industry and work with the marketing team to define responses to competitor activities where appropriate. 
  • Be the local SPOC for managing and maintaining the prospect journey pages on website.
  • Develop and manage relationships with key stakeholders (i.e. product, digital team, IMH stakeholders etc)
  • Work with the wider marketing team to ensure alignment of the overall marketing plan including campaign mechanics, messaging, media, promotions and timings

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Qualifications

Qualifications
 
Critical to your success in the role:
  • Graduate with at least 2 year work experience, preferable in a digital acquisition / marketing role.
  • Multi-channel marketing communications experience e.g. Edm, dm, Social, Media, PPC etc
  • Ability to manage external agencies to get the desired results
  • Vendor Management skills
  • Strong written and communication skills
  • Energetic and highly motivated – keen learner
  • Ability to collaborate and work in a multi-cultural environment
  • Passionate about digital and a follower of industry trends and developments.
  • Basic awareness of the Card industry.
  • Must have good system skills with respect Microsoft Office suite (MS Excel, PowerPoint etc.)

ReqID: 18000005
Schedule (Full-Time/Part-Time): Full-time
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