American Express Careers

Assistant Manager - Customer Engagement

To, Japan
Digital Commerce Marketing

Job Description

Job Description:

The position is responsible for ICS (International Consumer Services) organic growth, billing expansion from existing consumer customers. Especially, this position will focus on following initiatives:


1.    Online Billing Expansion

-       Structure marketing strategy to increase online billing and penetration

-       Analyze multiple reports (card member portfolio, billing data, etc) and propose solution for further online billing growth

-       Be sensitive on online industry and propose out of box idea

-       Develop effective merchant promotion in corporation with Global Merchant Services

-       Track result, judge efficiency, and find outcome for further growth

-       Execute marketing initiatives and deliver the result in timely manner


2.    Perception of Coverage (POC)

-       Promote POC and increase consumer NPS score of coverage

-       Closely align with GMS and plan effective merchant promotion and communication strategy together

-       Deliver timely communication of new signings by fully utilizing ICS communication channel

-       Be sensitive on market change of new payment tools and flexibly adjust to increase billing by multiple angle

-       Make strong partnership with merchants by direct negotiation

-       Track result and find further opportunity/idea


3.    AMEX Travel Online (ATO)

-       Increase ATO sales and commission revenue in corporation with TLS team

-       Structure marketing strategy and communication plan to achieve ATO sales goal

-       Find potential segment and appropriate approach for ROI efficiency

-       Develop effective campaigns and execute in timely manner in corporation with central team

-       Track and analyze result and find outcome for further ATO growth

-       Regularly interact with TLS team and win together




- Strong commitment on delivering results of consumer spend
- Positive attitude to seek new opportunities from outside of market and provide innovative idea
- Analytical thinking and data oriented mind-set
- Driving result in timely manner
- Communication skill in both English (especially in writing and reading) & Japanese
- Interpersonal skill to work in matrix organization
This role may be subject to additional background verification checks.

ReqID: 18001291
Schedule (Full-Time/Part-Time): Full-time