American Express Careers

Chef de produit Marketing Digital H/F cdd 6 mois

PARIS, France
Digital Commerce Marketing


Job Description

Within the American Express Marketing team in France, the Digital Project Executive contributes to the implementation of the digital B2B strategy to:

  • Develop the brand's reputation and its positioning on the B2B market
  • Accelerate acquisition with B2B targets

 

Main missions:

  • Deployment of actions in alignment with the digital strategy (e-mail, display, search, social media ...) targeting companies and professionals in close collaboration with the Marketing, Sales and Partnerships teams with a strong emphasis on acquisition and development of the BCV (new billing)
  • Creation of performance-oriented digital assets in collaboration with vendors: landing pages, banners, etc.
  • Tracking of actions, performance analysis, KPI reporting and ROI-oriented recommendations
  • Set up campaigns via internal tools
  • Management of the campaign budget and monitoring of their profitability
  • Scrupulous observance of the compliance rules

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


Qualifications


Training and skills required

  • Bac +4/5 (Master or Business School), 3-5 years experience in Digital
  • Good knowledge of the office package (Word, Excel, Powerpoint)
  • Operational English (written and oral)
  • Very good level of French (grammar and spelling)
  • Necessary experience in a digital marketing position, ideally in acquisition / sales support or in B2B
  • Strong ROI orientation
  • Excellent organizational, time management and prioritization skills
  • Anticipation, creativity and innovation
  • Autonomy
  • Rigor, taste for numbers
  • Excellent interpersonal skills, taste for teamwork

ReqID: 18004272
Schedule (Full-Time/Part-Time): Full-time