American Express Careers

Manager - Marketing Operations and Loyalty

Thailand
Digital Commerce Marketing


Job Description

Why American Express?

As an employee, you can expect challenging work, with purpose. Be more than just your job. Be the voice of inspiration and transform the way the world does business for a living. By joining American Express, you are choosing to become a part of the dynamic team that is recognized as Asia and Thailand's "Best Employer" for two consecutive years (2015-2016)

Some people can spot a trend.
Others not only see it, they help start it.
 
Our Marketing Managers are creative, analytical, digitally-connected and people-focused. They have big ideas and an eye for the details. They’re tech smart and socially savvy. And they know driving business growth means more than selling products, it’s creating and communicating the products and services our customers want.
 
Do more than create sales. Create value. 
 
This is an exciting to opportunity to lead the Consumer Cards Marketing Operations and Loyalty team in Thailand.
 
In this role your goal is to support the Consumer Card team to drive customer loyalty and engagement through the development and execution of holistic marketing campaigns across our Card portfolio to achieve business goals in Thailand. Specifically, in this role you will -  
  • Identify and develop innovative, strategic marketing initiatives to drive business growth of our consumer cards portfolio in Thailand
  • Leverage customer insights and feedback to develop innovative marketing and brand development strategies
  • Develop and manage marketing campaigns, customer engagement and spending initiatives, and loyalty programs
  • Create and execute effective communications programs to support marketing initiatives and product support
  • Manage and enhance marketing capabilities infrastructure and related marketing channels
  • Develop and improve concept-to-launch marketing processes
  • Optimize a marketing budget and ensure campaigns are executed with excellence
  • Manage key Consumer Card business relationships, with merchants and issuing partners
  • Lead a team of 5-10 marketing professionals
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations

Qualifications

  • Deep knowledge and 10+ years of experience with various elements of consumer and business marketing as well as advertising and brand management in Thailand
  • Knowledge of the Cards or Financial Services markets preferred
  • Customer and people-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to consumers and internal business partners
  • Demonstrated ability to drive results and project management discipline to deliver specific business results on time and on budget
  • Exceptional relationship, change management, communication, and presentation skills
  • Strong work ethic, positive leadership and the ability to work independently as well as inspire, influence, and collaborate with others
  • Will to win and innovate to maximize opportunities within the limitations of every environment
  • Bachelor Degree or equivalent required, MBA preferred
  • Proficiency in both written and verbal English and Thai 

ReqID: 18004382
Schedule (Full-Time/Part-Time): Full-time