American Express Careers

Marketing Analyst / Sr. Analyst, Digital Acquisition (12 Month Cross Train/Contract)

Toronto, Canada
Digital Commerce Marketing


Job Description

Marketing Analyst / Sr. Analyst, Digital Acquisition - Contract
 
American Express Canada is a company with a long history and a bright future. A Canadian employer since 1853, Amex has created a culture that nurtures extraordinary talent and turns careers into unparalleled experiences. A company where every employee is given the opportunity to learn, grow and excel, Amex is always on the lookout for driven, forward-thinking and creative people ready to take their career to the next level. So, if you share our passion for excellence, our dedication to great service and our excitement about innovation, there’s a world of opportunity waiting for you in a career with American Express Canada.
 
The Proprietary Card Services (PCS) Canada Marketing Team is a dynamic, fast-paced environment and represents an exciting opportunity for career growth and development. Within PCS, the Consumer Card Acquisition Team is responsible for developing and implementing innovative strategies across all products and channels to successfully target and acquire high-value card members. The Digital Acquisition Marketing Analyst/Senior Analyst will be responsible for driving card acquisition within the Distribution partner channel.
 
This will be a contract role with high probably of a permanent placement after completion of assignment role.
 
Responsibilities:
  • Drive profitable card acquisition through digital online and offline channels
  • Collaborate with external partners as well as internal stakeholders to deliver marketing campaigns end to end, from conception to  implementation
  • Manage and own key relationships with all external partners to develop and execute winning campaigns as well as channel strategies
  • Direct and oversee the marketing calendar and annual budgets for the channel
  • Be the subject matter expert for the Distribution channel and support product owners as required
  • Accountable for driving the performance and results of the channel; own and manage performance dashboards and provide updates to greater team and senior leadership
  • Analyze quantitative and qualitative information to develop and recommend strategies to improve channel performance
  • Manage relationships with internal and external third parties;  collaborate with Product teams, Legal, Compliance, Tech, World Service and other teams to deploy new offers, campaigns, and/or products within the channel
  • Develop the annual acquisition marketing strategy, responsible for forecasting as well as getting buy-in from partners and senior leaders
  • Identify new profitable opportunities as well as optimize existing partner performance through test and learns
This role may be subject to additional background verification checks.

Qualifications

Qualifications:
  • University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience
  • Minimum 1 year experience in an equivalent marketing position
  • Previous Digital Marketing and/or partner management experience is an asset
  • Strong business and financial acumen with a high degree of analytical capabilities
  • Excellent relationship-building skills, ability to collaborate well with cross-functional teams and external partners
  • Able to work well in an autonomous environment with the skillset to  juggle and prioritize concurring projects effectively
  • High attention to detail, with a focus on quality
  • Excellent communication skills with experience in developing and delivering presenting to peers and senior management
  • Proficiency in MS Office – especially Excel and PowerPoint
  • Business development experience is an asset
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, national origin, protected veteran status, disability status, or any other status protected by law.“ Click here to view the “EEO is the Law” poster
 
It’s an exciting time to join American Express Canada, where we dedicate extensive time, resources and effort to satisfying and surprising our customers. We make that same commitment to our employees, as well, striving to create an environment where people are respected, both personally and professionally. Be part of it.

ReqID: 18005627
Schedule (Full-Time/Part-Time): Full-time