American Express Careers

Brand/Communication Manager (Media/Digital)

To, Japan
Digital Commerce Marketing

Job Description

The person in this new position will be responsible for 1) centrally-funded Above the Line activities and 2) company homepage (local) management
1) ATL
- Project management (schedule, budget allocation/financial management)
- Media planning/buying, day-to-day management (traditional/digital/social)
- Research/Tracking & reporting
2) Website management
- Optimization/enhancement planning and implementation
- Global project implementation (system upgrade, etc.)
- Day-to-day website management
- Research/Tracking & reporting
*Alignment required with
- Central brand team (media team in NY)
- Cengral digital (capability) team
- Local acquisition team (digital/F2F)
- ATL/BTL manager (creative, guideline) & team
- Digital communication team
- Local PA&C
- Agencies (Media /Web strategy)
 Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


*Required background
- Experience in web management and advertisement (traditional/digital media)
- Digital marketing/advertisement background is strongly preferred
- People management experience
- Strong leadership (proactive & spontaneous / flexible / positive)
- Communication effectively (respect others / logically speaking up own idea)
- Customer-first mindset
- Fluent in English and Japanese
- Flexibilities in schedule (lots of conference calls in the morning or night because the counterpart is mainly in NY)

ReqID: 18006696
Schedule (Full-Time/Part-Time): Full-time