American Express Careers

Senior Analyst - Marketing

New York, New York
Digital Commerce Marketing

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Job Description

Consumer Marketing Services (CMS) is responsible for marketing for all US consumer charge and credit products including acquisition of new members, deepening engagement in early tenure, loyalty marketing for tenured members and retention efforts spanning all channels. The CMS Loyalty & Partner Engagement Team at American Express is focused on driving spend, digital engagement and brand relevance through innovative marketing and servicing strategies featuring Membership Rewards and priority digital partners and merchants.  
 
A critical element to winning the loyalty of a customer starts with customer service. Our team focuses on two key areas of loyalty – servicing and coverage marketing. American Express® aims to deliver the world’s best customer experience every day, and this means giving Card Members ‘choice’ in regard to using their card at their local favorite shops or their preferred methods of communication with the company. We have an opportunity to deepen our focus and leverage internal and external partnerships to engage prospects and existing Card Members through a cohesive product and marketing roadmap. The Senior Analyst will play a key role in executing this roadmap to deliver on the promise of Powerful Backing in the digital space.
 
This candidate will support both perceptions of coverage marketing and digital chat servicing strategy & execution with key external digital partners. This is a great role for a seasoned marketer who is looking to showcase strategic thought leadership, drive innovative marketing and lead execution across marketing channels (email, web, social, servicing etc.) to grow product usage and deepen our relationships with our Card Members.
 
Key Responsibilities:
  • Manage the creative development and approval process for marketing campaigns, liaising with legal, Compliance and Brand and supporting ongoing creative submissions
  • Manage end-to-end campaign execution, including targeting, segmentation, campaign set-up, deployment and post campaign performance
  • Serve as the day to day contact for Ask American Express channel partners, assessing new opportunities, joint goals, and marketing in owned and partner channels
  • Partner daily with internal product and business development stakeholders to understand partner needs, developing the building blocks for the Ask American Express brand identity in conjunction with Sr. Manager to drive Card Member engagement with digital servicing
  • Own monthly reporting scorecard for tracking growth of chat servicing channels against marketing goals
  • Reports to the Sr. Manager, Digital Partnership Marketing

Qualifications

  • 2-5 years of digital marketing experience and/or relationship management role with knowledge of execution processes across digital (web, email, social, phone) channels
  • Exceptional interpersonal communication with the ability to work with partners across different functions and communicate with colleagues at all levels
  • Experience with analytics and quantitative analysis to assess new marketing opportunities and action plans against those opportunities
  • Positive, self-starter with a thirst to move quickly and challenge what’s been done
  • Highly organized and comfortable delivering results across multiple work streams simultaneously
  • Intellectual curiosity and passion for understanding what drives customer behavior and how evolving technologies can enhance our Card Member experience
  • Great sense of humor and energy for collaboration a plus

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


ReqID: 18006985
Schedule (Full-Time/Part-Time): Full-time
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