American Express Careers

Marketing Analyst/Senior Marketing Analyst - Premium Charge Card Engagement & Analytics

Toronto, Canada
Digital Commerce Marketing

Job Description

Marketing Analyst/Senior Marketing Analyst | Premium Charge Products | Engagement & Analytics
The role of Marketing Analyst/Senior Marketing Analyst – Engagement and Analytics will support the advancement of the premium product line strategy through the strategic planning and delivery of data-driven communications that bring to life the immense value these Cards provide.  This role provides an opportunity to work with colleagues across American Express to deepen Cardmember engagement through the delivery of a robust calendar of events and offers, curated specifically for this highly valuable customer set. 
The successful candidate will need to be an analytical thinker with a passion for tackling challenging issues and an unwavering drive to succeed.  Through the creation of monthly scorecards and in-depth portfolio analysis, the successful candidate will track progress against business metrics and leverage their analysis to inform product changes and refine the communications strategy. 
Specific responsibilities for the successful candidate include:
  • Manage the premium communications plan from strategy development through creative execution and analysis
  • Collaborate with various internal and external partners to develop and implement value-added Cardmember offers and money-can’t buy experiences
  • Compile regular key indicator reports and commentary
  • Analyze business results to recommend and implement actions/solutions
  • Management of team budget
  • Collaborate with servicing teams to deliver a best-in-class customer experience including facilitating timely resolution of Cardmember escalations
  • Contribute to annual business review and marketing plan


Required Qualifications:
  • University Degree in Marketing / Business / Commerce, or equivalent combination of education and business experience
  • Minimum 1-2 year experience in:
    • Selecting, reviewing, analyzing drivers and data sets related to financial performance of products/services
    • Progressive development in analyzing business opportunities, recommending and implementing actions
    • Development of business reviews and marketing/communication plans
  • Proven ability to take initiative and champion a project from conception through implementation to evaluation
  • Strong relationship management skills
  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment
  • Proven ability to lead change and set priorities, with capacity to be flexible and adapt with new opportunities
  • Demonstrated oral and written communication skills, with emphasis on proposal development and presentation to internal and external contacts, up to senior management levels
  • Proven analytical skills and critical thinking
  • Strong competitive/external focus
  • Proficiency in MS Office, notably Excel and PowerPoint
Personal Attributes:
  • Logical and naturally curious mindset; seeks opportunities to learn and develop
  • Professional, self-motivated and driven
  • Demonstrates personal accountability

ReqID: 18007284
Schedule (Full-Time/Part-Time): Full-time