American Express Careers

Senior Analyst - Prospect Direct Mail Acquisition, Marketing

New York, New York
Digital Commerce Marketing

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Job Description

Overview: Direct mail is a key channel for driving new Card Members to American Express. The Sr. Analyst will play an integral part in driving proprietary lending card acquisitions, leveraging data and advanced segmentation capabilities to make informed decisions and design robust test and learn plans. This is an exciting opportunity for a high performing candidate who wants to innovate and gain channel ownership.
Working with a Senior Manager on the team, the Senior Analyst will work on the strategy, execution and analysis of direct mail acquisition campaigns for cash back products. This individual will also play a role in driving digital expansion of the direct mail channel including website optimization and email capabilities.
Job Responsibilities:
  • Develop winning creatives, offers, and segmentation to drive higher response and spend.
  • Manage creative agency to develop winning creative
  • Collaborate with key partners to drive flawless execution of Direct Mail campaigns. Due to the complexity of the systems and processes, this person must demonstrate high strengths in organization and attention to detail.
  • Report & track results.
  • Draw insight and linkages from multiple sets of data to set the course for test & learn strategies


Required Skills/Qualifications:
  • Bachelor’s Degree
  • Strong organizational skills with relentless attention to detail
  • Ability to multitask, stay organized, and operate effectively under changing or stressful conditions
  • Proven analytical and problem solving skills
  • Excellent verbal and written communication skills
  • Adeptness for building and leveraging relationships
  • Positive attitude and commitment to success
  • Marketing mindset and creative thinker with a strong customer focus
  • Proficient in Excel, PowerPoint and other Microsoft office software
  • At least 1-2 years Marketing experience

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

ReqID: 18008470
Schedule (Full-Time/Part-Time): Full-time
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