American Express Careers

Manager Product Development, Referral Marketing

London, United Kingdom
Digital Commerce Marketing

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Job Description

Don’t just work for a market leading global company. Help grow one.


American Express’ Referral Programme taps into the passion that our Card members have for the brand and turns it into an acquisition opportunity. Through the programme, consumers and small businesses can recommend their friends, family and colleagues – It engages our Card members, allowing them to unlock true value for their friends with unique enriched offers, while earning rewards for themselves.

At the heart of our referral programme, is a personalised referral link, which is unique to each Card member. It is integrated into the Refer a Friend microsite, the American Express Mobile App and other Customer touchpoints, enabling Card members to share the referral link seamlessly through a variety of options. Referral Marketing is the fastest growing card acquisition channel for American Express globally and will continue the growth trajectory in 2018, given the strong underlying economics, relative under-penetration of the Card member base  and significant appetite for investment.

This position will report into the Director, Referral Marketing and would lead the charge on evolving the programme into a new ‘Avatar’.  The role has its roots in R&D and would lead envisioning and build for blue sky initiatives, aimed at unlocking growth segments by evolving the underlying value proposition, incentive structure, channels, etc. 

The successful candidate would work with a small, close knit, agile tech team, to bring concepts/prototypes to market quickly, gather feedback and iterate. The candidate would own the overall product delivery roadmap and would need to ensure that innovative ideas can be smoothly converted into tangible delivery, the success of which can be evaluated through clear KPIs.


  • Lead envisioning of new features and use cases which would lay the platform for programme evolution.
  • Provide thought leadership on evolution on what the new Avatar of Member get Member could like.
  • Partner with Technology teams in an agile environment to translate business objectives and ensure product delivery per roadmap
  • Partner with key stakeholders across major markets to bring concepts to market
  • Define and develop user stories to support new product capabilities and attend agile planning ceremonies.
  • Partner with MGM analytics to set-up tests, end-to-end tracking and reporting

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.



Skills & Qualifications

  • Experienced Product Owner (5+ yrs experience), well versed with user story creation, backlog grooming, sprint planning etc.
  • Experience of collaborating with Technology partners, working as a core member of an Agile team and strong knowledge of Agile tools and methodologies
  • Strong technical experience in developing both back-end and front-end capabilities.
  • Experience in defining the UX/ UI for digital experiences. Passion for design and UX is highly valued. Ability to develop high fidelity mock-ups is a bonus.
  • Strong understanding of lean hypothesis testing techniques for quick, iterative designs
  • Superior relationship building and management skills, strong experience in influencing without authority with key internal and external stakeholders and partners at a local and international level
  • Highly collaborative, values strong team dynamics and is proactive in supporting market partners
  • Exceptional problem solving skills to find solutions to challenges or barriers in ambiguous environments
  • Proven track record of driving results within digital space; takes personal accountability for achieving individual and shared acquisition goals
  • Exceptional analytical skills and ability to interpret various data to drive strategy and innovation
  • Strong knowledge and/or experience in developing and managing referral programs a plus.
Why American Express?

Talk to our people and you’ll find out what we’re really all about. Open, creative, risk-taking, collaborative and innovative are just some of the expressions you’ll hear. It’s our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world including recognition amongst the World’s Best Multinational Workplaces by Great Place to Work and Glassdoor’s 2017 Best Places to Work. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.


To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on or 00800 83 000038 (for Russia based candidates 810 800 83 000038).


ReqID: 18012626
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 10, 2018, 10:07:27 AM
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