American Express Careers

Advertising Technology Manager

New York, New York
Digital Commerce Marketing

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Job Description

Job Responsibilities

Prospect Acquisition is one of the largest investments in American Express Global Consumer Service Group (GCSG) and as part of the Enterprise Digital Demand Generation team within the Enterprise Digital and Analytics organization you will be responsible for supporting the development of our programmatic marketing programs to drive acquisition growth. The role will focus on managing the technology setup and relationships for our advertising technology platforms. This includes the implementation and setup of our ad server (DCM) and DMP.

 

Key Responsibilities:

 

Ad Server

 

  • Ownership of global ad server accounts
  • Strategy and governance for ad server setup
  • Data collection approach for display campaigns (tagging governance)

Audience Management

 

  • Ownership of data management platform (DMP) implementation / setup
  • Audience and data strategy for global acquisition marketing campaigns
  • Responsible for identifying and exploring advertising platform test opportunities 

Tools and Measurements

 

  • Partner with analytics teams ensure we can make best use of measurement and optimization opportunities – including attribution
  • Implement approach for specifying and evaluating campaign structure
  • Enabling testing through our paid channels
  • Maintain solid understanding of our media technology setup globally – across tag management, ad serving, programmatic buying, paid search and social

Qualifications

Qualifications:

  • Minimum 4 years in Display ad operations technology experience
  • Extensive experience with Doubleclick Campaign Manager
  • In-depth understanding of broader programmatic ecosystem, covering role of:
    • Third party data
    • Audience management / DMP
    • Programmatic buying / DSP
    • Bid Management platforms
    • Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.


ReqID: 18013064
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 4, 2018, 4:05:26 PM
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