American Express Careers

Sr Product Analyst, US Consumer Shop

New York, New York
Digital Commerce Marketing

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Job Description

Prospect acquisition via digital channels is one of the largest investment areas at American Express.  As part of the broader Enterprise Digital & Analytics team focused on consumer acquisition, you will be responsible for helping to evolve a world class web application that supports the US Consumer business and fuel business growth. This team, Global Digital Acquisition Product Development – US Consumer Shop, manages, develops and innovates our customer acquisition site for prospects and cardmembers
The Senior Product Analyst will support the Product Owner in building site strategy, roadmap creation and delivery against that roadmap.  The individual’s day-to-day involves input and collaboration across UX (user experience) and design, feature/epic identification, backlog prioritization, translation of features into user stories for our co-located tech team, and Agile delivery. 
Being a part of the product team means cultivating close partnerships with several teams, including: Marketing, who translate core business needs into a direction for the site and who manage day to day operations, content and offer strategy; Tech, who develop the code and bring the features to life on the site; Analytics, who provide thorough reporting and custom analysis on our tests and site performance; Test & Learn, who lead A/B testing on the site. 
What you’ll be doing
  • Drive incremental acquisitions by assisting the Product Owner with execution of the US Consumer roadmap, building and enhancing our responsive on-site prospect acquisition experience with a focus on best-in-class front end experience
  • Create detailed user stories and requirements for development team
  • Manage new initiatives from requirements gathering to execution and post launch testing
  • Collaborate with our in-house UX/UI design team to create/enhance pages and site features
  • Build a strong partnership with our on-site technology team to enhance our suite of products
  • Work with the Product Owner and Marketing to support the site strategy and help deliver business priorities on site
  • Discover opportunities and work with Test & Learn + Analytics to optimize the site experience
  • Support Product Owner with prioritizing and managing items in the product backlog, with a focus on efficiency and profitability
  • Work with Analytics and tag management teams to develop and implement page and third party tagging solutions
  • Participate in agile scrum ceremonies including sprint planning, grooming and daily standups


What we value
  • Desire to be a great product manager; a passion for digital product management and the drive to continuously improve
  • Analytical mindset; help direct our development efforts by using available data and competitive analysis
  • Team player mentality; bring teams and partners together to coordinate and align on initiatives


What we’re looking for
  • 1+ years of digital product management experience
  • Background in digital customer experience
  • Familiarity with UX principles and experience working with UX/UI designers
  • Experience working in Agile with a tech team to develop digital products
  • Experience with stakeholder management across International and multifunctional teams
  • Strong strategic thinking and ability to work in grey space
  • Proven ability to work with and analyze large data sets, particularly web analytics
  • Strong written and verbal communication skills
  • Strong track record of delivery against established goals and roadmaps
  • Bachelors degree is required
Nice to have
  • Software Development experience a plus
  • Working knowledge of key digital acquisition channels including SEM, SEO and Display Media
  • Some familiarity with tools such as Chrome DevTools and web analytics tools such as Google Analytics and/or Omniture
  • Experience in matrix organizations and cross-functional environments
  • Experience managing multiple stakeholder

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

ReqID: 18013745
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 11, 2018, 8:07:41 AM
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