American Express Careers

Manager / Sr. Manager - Enterprise Brand Strategy

New York, New York
Digital Commerce Marketing

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Job Description

The Global Advertising & Brand Management creates worldwide demand for American Express, driving business through innovative marketing, messaging, partnerships, and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is innovative, creative and effective. 
 
The Manager/ Senior Manager of Enterprise Brand Strategy joins a passionate team of brand marketers responsible for the development and implementation of our enterprise brand strategy – reinforcing American Express’ leadership position in the marketplace. The team aims to provide a north star for our company, and in this role you will help colleagues understand and apply our strategy across the business and define what’s next for our brand. The role involves a mix of strategic thinking, analysis, building narratives and providing creative direction/information design to communicate ideas for our brand persuasively.
 
The team has helped answer a wide variety of questions related to our brand and how we bring it to life. To give a better flavor of the types of work we do, projects the team has delivered recently include:
  • Defining an enterprise design target that reflects both demographic and psychographic characteristics,
  • Designing and implementing creative and immersive colleague engagement to introduce and reinforce our new brand strategy across 50+ American Express offices,
  • Refining and modernizing the language of our enterprise Brand Values and bringing them to life in animated video,
  • Defining our Brand Purpose – how we articulate the impact we can make in the world and how that can motivate customers and colleagues,
  • Establishing our approach to sonic branding –how we signal our brand using sound,
  • Creating tools and resources to help senior leaders reinforce our brand with their teams,
  • Developing the 2019 enterprise communications brief to prioritize key messages and introduce new ways of reaching our customers and prospects, and
  • Exploring white space future topics about evolving customer behaviors and needs to ensure our brand stays relevant.
This position reports to the Director, Enterprise Brand Strategy. The role champions understanding of our brand and inspires evolution in how we think about our people, products, innovation and communications. This role is perfect for you if you like to dive into uncharted waters, appreciate the art and science of brand building and know the importance of our own colleagues as stewards to bring the brand to life for our customers and partners.
 
Responsibilities
  • Connect global brand strategy priorities to key initiatives within GABM involving key communications teams (advertising, social, experiential, media)
  • Closely monitor the state of the brand, identify growth opportunities and provide thought leadership on trends impacting our brand and business –and how to effectively communicate them globally.  
  • Contribute to brand strategy special projects for the office of the Chief Marketing Officer
  • Consult with business partners and lead brand engagement efforts internally, including building relationships with key internal partners who help us activate and reinforce our brand strategy globally (primary partners include Corporate Affairs & Communications, Human Resources, Global Servicing Network, Enterprise Digital in addition to others)
  • Facilitate sharing of brand/marketing knowledge and best practices via multiple brand management channels and brand forums, including management of the Marketing Club, and GBS resources on the Square
  • Manage relationships with agency partners who help us extend the impact of our team
  • Identify and foster new ways of working in support of brand and marketing transformation efforts
  • Oversee the annual global brand strategy budget and agency monitoring, including invoice processing, monthly reconciliation, etc.

Qualifications

  • Demonstrated 5+ years marketing, consulting and/or brand management experience
  • Passion for brand strategy, marketing and the customer – particularly a curiosity about what’s happening not only within American Express but in the outside world
  • Strong analytical skills and comfort translating research and trends into actionable insights and growth strategies
  • Excellent communicator, both written and verbal with demonstrated excellence writing and delivering persuasive PowerPoint presentations – be a deck-writing ninja!
  • Strong team player and relationship builder…someone people love to work with!
  • Self-starter – many of our projects involve white space and require coming up with new approaches without the benefit of past work to draw from
  • Strong attention to detail, pride in execution
  • Interest in exploring marketing to diverse audiences a plus

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

 

 
Why American Express?
 
There’s a difference between having a job and making a difference.
 
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
 
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
 
Because we believe that the best way to back our customers is to back our people.
 
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

ReqID: 18014782
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Oct 8, 2018, 10:47:16 AM
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