American Express Careers

Employer Brand Manager, HR Marketing and Communications

New York, New York
Digital Commerce Marketing

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Job Description

There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We are powered by a global team of talent that is the best of the best.  Identifying and attracting that talent is an art and science that ultimately creates the heart and engine of our organization.  In Recruitment Marketing, the opportunity is yours to develop and implement marketing strategies to acquire candidates around the world who will continue to power one of most valued brands in the world. 
We are seeking a talented and forward-thinking Employer Brand Manager. In this role, you will own and manage the implementation of our marketing and media strategy to attract candidates across multiple platforms and channels, and will lead innovation to enhance the candidate experience.
You will love this job if: You thrive in a fast-paced, innovation-friendly environment. You are solution-driven and constantly focused on finding the best, most efficient way to get something done. You are curious and always looking for innovative ways of reaching and engaging candidates.
You’ll be responsible for:
  • Strategizing to create and execute compelling recruitment and employer brand marketing campaigns, across different digital channels and/or geographies.
  • Leveraging data analytics and insights to ensure all marketing campaigns are measured and optimized for top performance.
  • Engaging and managing agencies and internal and external partners to drive recruiting programs forward.
  • Continually developing best practices and ways to test new initiatives based off internal metrics, partnership feedback and digital media reporting.
  • Building relationships globally within Recruitment, HR and all Lines of Business to design segmented campaigns and ensure internal awareness and buy-in.


  • 5+ year experience in employer brand, digital or recruitment marketing.
  • Excellent understanding of social and digital media platforms, including their respective strengths and audiences.
  • Able to navigate both the creative and analytical sides of marketing.
  • Able to leverage data and results and identify internal and external best practices to create best in class marketing campaigns.
  • Demonstrates leadership skills and ability to influence others.
  • Experience creating, implementing and executing marketing initiatives globally is preferred. 
  • Strong project management skills with ability to problem solving and prioritize in a fast paced environment.
  • Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration.
  • A strong record of driving results and innovation in a marketing-related role.
  • Proven ability to anticipate and identify emerging trends in how people connect and communicate, and the implications for a global, multi-generation employee base.
  • Outstanding influencing, matrix and partner management abilities.
  • Flexibility in schedule is required as this position has a global remit and requires to interact with leaders and colleagues around the world.
  • Preferable, but not required: experience on recruitment or human resources.
  • Experience creating, implementing and executing marketing initiatives globally is preferred.  

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

ReqID: 18015124
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Oct 1, 2018, 3:47:48 PM
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