American Express Careers

Digital Referral Program & Pull Channels – Marketing Executive

To, Japan
Digital Commerce Marketing

Job Description

This position is responsible for developing acquisition strategies for American Express cards. The successful candidate will especially focus on managing and driving our CRM marketing program (MGM or Member Get Member). 
He or she will manage the entire marketing process – from strategy planning, campaign planning, execution and analysis – and using a combination of digital channels and offline channels, such as direct mail and telemarketing, in close contact with global team members. 
The business goals are highly visible and of critical importance locally and globally, therefore the successful candidate must demonstrate the following skills: excellent communications, results-driven, excellent marketing skills, analytical and logical thinking as well as a focus on the Customer.
Key responsibilities:
> Planning and execution of marketing strategies and campaigns that support the MGM program
Execute PDCA cycle for maximizing ROI
Develop new partnerships and launch acquisition activities

> Planning and execution of marketing strategies and campaigns that support cross-sell business
Execute PDCA cycle for maximizing ROI
Develop new partnerships and launch acquisition activities

> Customer Experience
Establish a best-in-class customer experience
Work closely with key internal stakeholders (PLD, Brand/Communication, IM, Risk, New Accounts, Legal/Compliance, Finance, GSN, etc.) to deliver the attractive acquisition campaigns

Offer of employment with American Express is conditioned upon the successful 
completion of a background verification check, subject to applicable laws and regulations.


・Excellent oral and written communications in Japanese/English (Must be confident in dealing with overseas team members
・Strong communication skills at all levels within the Company
・Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously
・Proficiency in MS Office, notably Excel and PowerPoint
・Highly analytical and data-driven, but also have a passion for creativity and forward-thinking flair
・Customer oriented mind
・Logical and strategic thinking skills
・Editing experience with web page or DM in Japanese
・Knowledge of web marketing
・Knowledge of credit card industry or financial industry

ReqID: 18015135
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 28, 2018, 3:05:55 AM