American Express Careers

Offline Marketing - Marketing Executive

To, Japan
Digital Commerce Marketing

Job Description

Why American Express?
There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take
on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning
and collaboration, and helping them with what they need to succeed and thrive. We
have their backs as they grow their skills, conquer new challenges, or even take time to
spend with their family or community. And when they’re ready to take on a new career
path, we’re right there with them, giving them the guidance and momentum into the
best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

Position Summary

Corresponding to strong focus on SME acquisition in GCS, this position is responsible for seeking, developing and executing new acquisition channel for SBS/Corporate in any offline spaces and also optimizing the existing offline channels to be more efficient. 

It is strongly essential on this position to work closely with other GCS marketing member first and SME sales, local/regional GCS teams, and other internal/external stakeholders.

Key responsibilities;

1. Build prospect marketing plan on SME segment in offline environment.

2. Develop and execute new SME acquisition activities by leveraging internal and external resources.

3. Analyze and optimize the existing offline channels by working closely with other marketing members.

4. Track and monitor the KPI for offline acquisition channels to maintain/improve the activities and to identify opportunities for driving business.

5. Working closely with immediate manager for handling projects which offline marketing needs to be involved.

6.  Manage the respective (Offline Prospect Marketing) investment effectively by tracking and analyzing investment usage periodically.


Offer of employment with American Express is conditioned upon the successful 
completion of a background verification check, subject to applicable laws and regulations.


Critical Challenges/ Unique Knowledge & Skills


1. Marketing background primary on offline (Sales/Non-Sales) acquisition space, preferable on digital space also.

2. Solid execution skills with good project management experience. 

3. Strong track record of delivering results and demonstrating sense of urgency.

4. Good interpersonal skills: effective communication and relationship building across various groups. 

5. Creative and innovative thinking with analytical approach.

6. Strong will for driving business.

7. Japanese native and basic business level English required (written and oral).

ReqID: 18019672
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 4, 2019, 4:38:14 AM