American Express Careers

Field Marketing and SEO Specialist

Itasca, Illinois; New York, New York
Digital Commerce Marketing

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Job Description

Accertify is the leading provider of fraud prevention, chargeback management, and payment gateway solutions to customers spanning diverse industries worldwide.  We are seeking an energetic and experienced Field Marketing Specialist to support business growth and lead generation opportunities across the brand portfolio. The Field Marketing Specialist will be responsible for creating, planning, executing, and reporting on marketing campaigns designed to drive new leads into the organization. The ideal candidate for this position will be organized, personable, and able to work effectively with team members and senior leadership. 


Essential duties and responsibilities include: 

  • Support short and long term grassroots marketing efforts to drive awareness, traffic and sales
  • Execute global field marketing initiatives including: inbound and outbound campaigns, partner marketing campaigns, newsletters and more
  • Create, plan and execute the companies SEO and SEM strategies globally
  • Ensure the Accertify.com websites follow SEO best practices
  • Communicate SEO strategies and goals to internal teams, including senior leadership
  • Outline content creation plans to enhance SEO
  • Develop and manage the companies SEM accounts including Google AdWords
  • Develop and manage campaigns utilizing social media, primarily LinkedIn Advertising

Qualifications

Desired qualifications: 
  • Excellent oral and written communication skills
  • Proven  track  record  of  developing  and  implementing  strategic  marketing  programs  aimed  at  increasing  revenue
  • Ability  to  work  with  cross  functional teams across the globe
  • Experience  in  managing  budget  and  3rd  party  agencies/vendors
  • Proven experience successfully executing SEO projects
  • Knowledge of basic web design principles and technologies, and their SEO implications
  • Experience working with a CMS (WordPress) and building/administering content
  • Strong background in web analytics, including Google Analytics and Search Console
  • Minimum 2 years’ experience working on a Marketing team
  • Experience with Salesforce and Marketo a plus
  • Bachelor’s degree (Marketing, Communications or related field preferred)

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


ReqID: 18020222
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jan 17, 2019, 10:05:48 AM
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