American Express Careers

Assistant Marketing Manager, Early Tenure

Toronto, Canada
Digital Commerce Marketing

Job Description

Assistant Marketing Manager- Early Tenure
Global Commercial Services (GCS) is the global leader in providing payment solutions for Small, Medium and Large businesses. Our products & services deliver a number of benefits to our customers, including financial flexibility, increased visibility into their business spending, added control, improved efficiency, rewards and cost savings. Our card programs also help keep employees safe, secure and productive while on the road.
In Canada, GCS Customer Marketing team plays a critical role in driving growth and market share for the GCS Business. This role will report to the Manager, Early Tenure, Customer Marketing.  The successful candidate will be responsible for the engagement, growth and retention of new clients in their first 12 months of tenure with American Express, with a focus on the Small & Medium Enterprises (SME) segment. The role will be responsible for strategy creation, creative development, multi-channel execution and channel analytics.
Key responsibilities:
  • Leverage data and insights to develop engagement, growth and retention strategies (Onboarding, spend stimulation, up-sell and cross sell) for new SME clients during their first 12 months.
  • Lead and execute multi-channel, end-to-end marketing early tenure campaigns across digital and outbound/inbound tele-marketing channels.
  • Develop creative and collateral for digital and telemarketing campaigns leveraging agency, internal and external partners.
  • Analyze, understand and report on results and make use of this intelligence to influence future business decisions
  • Manage key relationships with stakeholders, internal business partners and external vendors


  • University degree in marketing, business administration, or similar careers. 
  • Minimum 2 years’ experience in execution of emails/digital campaigns.
  • Minimum of 2 years’ experience in project management and capability delivery in a matrix organization
  • Superior communication and influencing skills. This includes writing call scripts, decks, presenting to peers and senior management, and being able to sell new ideas and solutions
  • Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns
  • Excellent relationship-building skills and growth mindset with superior attention to detail
  • Strong knowledge of MS Excel and must be able to manipulate large data sets
  • Knowledge of the Financial Services/ Payments industry an asset
This role is subject to background verification checks.
It’s an exciting time to join American Express Canada, where we dedicate extensive time, resources and effort to satisfying and surprising our customers. We make that same commitment to our employees, as well, striving to create an environment where people are respected, both personally and professionally. Be part of it.

ReqID: 19000418
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jan 9, 2019, 8:51:12 AM