American Express Careers

Sr Analyst, Marketing Campaign Strategy

New York, New York
Digital Commerce Marketing

Apply Get Referred

Job Description

Sr Analyst, Marketing Campaign Strategy

The Marketing Campaign Strategy team is responsible for improving the speed and ease of marketing across all prospect, customer, and partner channels within the Consumer Marketing Services Organization. The Senior Analyst, Marketing Campaign Strategy will be focused on collecting marketing execution feedback and providing creative solutions to address execution pain points by partnering with colleagues across the Blue Box. This high exposure role offers a unique opportunity to influence consumer marketing strategies, to improve core internal marketing functions, and to deliver process/business efficiencies.

The ideal candidate is a results-driven individual who has great partnership skills and is able to challenge status quo and think outside the box.  

Key Responsibilities:

  • Represent CMS business needs and contribute to the overall vision and roadmap of Marketingforce.

  • · Drive projects, coordinate communications, and streamline processes to drive efficiencies for marketing execution.

    · Manage and promote marketing execution feedback form to collect pain points and assess prioritization.

    · Manage and lead change management of Campaign Execution Transformation initiatives through education and training.

    · Partner with key stakeholders to define and enable future evolution of marketing strategy and associated campaign execution requirements.


  • Knowledge of marketing processes or capabilities at American Express.
  • Ability to excel in a fast-paced environment, with changing priorities. 
  • Ability to simultaneously drive multiples projects, in different phases, towards completion.
  • Strong business, marketing and/or technology acumen to identify new opportunities that will drive marketing efficiency and innovation.
  • Strategic and creative thinker that can develop innovative, actionable strategies.
  • Proven ability to influence without direct authority.
  • Communicate complex topics clearly across multiple stakeholders, including Compliance, Technology, Product and Marketing.
  • Exceptional partnership skills and the ability to build and leverage cross-functional relationships.
  • Excellent communication and presentation skills.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Why American Express:


There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

ReqID: 19000453
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jan 11, 2019, 1:14:11 PM
Apply Get Referred