American Express Careers

Manager- Brand & Marketing Communications

Gurgaon, India
Digital Commerce Marketing

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Job Description

Function Description:

Strong understanding of Marketing domain & channels, Knowledge of data-driven marketing & communications, Understanding of payments/market landscape, Media channels


Purpose of the Role:

Create Marketing communications across all business verticals, SEM,SEO, Social media & display marketing, Website & mobile app development, A/B testing –Creative & media


Creating and executing of Brand Strategy and communications strategy at an enterprise level & large format campaigns for all LOB’s

Manage 360 Brand Communications across all media touchpoints including ATL, BTL & Digital

Creating Go-to-market brand & positioning strategies for all new product and capability launches

Maintaining media-agency network liasioning and work prioritization

Engaging in activities which improve Brand Health scores, salience, and SOV. 

Supporting leader in the Advertising Review process and other internal reviews & audits

Managing the ATL budgets, monitoring & control including Management Reports


Responsibilites:

Create compelling marketing communications across all products, channels & media

Qualifications

Critical Factors to Success:
Portfolio engagement, Open rates/CTR’s, Social media engagement, Content integration, events & activations

Past Experience:
6-8 years of practical marketing experience with exposure to Digital marketing, ATL, BTL and other media
Academic Background:
Post graduate in Marketing with excellent oral & written English skills
Functional Skills/Capabilities:
• Relevant experience in media buying, working closely with media houses and agencies across all channels.
Strong networking & agency management skills including negotiating contracts and management of TLM processes
Ability to manage multiple priorities in a fast-paced work environment and ensuring speed to market.
• Proven ability to deliver under stress - responsive, proactive and results oriented .

Technical Skills/Capabilities:


Knowledge of Platforms:

Behavioral Skills/Capabilities:
Enterprise Leadership Behaviors
• Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
• Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage


ReqID: 19002611
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 11, 2019, 1:10:34 AM
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