American Express Careers
Manager, Biddable Digital Media – Digital Acquisition Performance Marketing
Prospect Acquisition is one of the largest investments in Amex Global Consumer Service Group (GCSG) and as part of the Global Performance Marketing team you will be responsible for supporting the development of our marketing programs to drive acquisition growth. The role will focus on biddable digital channels and be responsible for managing sophisticated multi-market programs.
Key Responsibilities will include
Ownership of multi-market prospect and customer facing campaigns on biddable media including, but not limited to, PPC and Retargeting in Social and Programmatic Display
Implement audience-based approach to drive acquisition performance
Develop robust testing program, to contribute to global learnings and incrementally grow the channels
Partnership with Analytics counterparts to understand, and make best use of, Amex internal data sources
Partnership with Product and CXO teams to ensure a biddable digital channel program considers the entire prospect journey, and is optimized accordingly
Present strategies and plans to senior stakeholders in markets and other central teams
Monitor internal and external digital trends and technologies to continually improve the program and maintain competitive advantage
- Min 5 years’ experience in digital acquisition, specifically in the PPC or Programmatic specialism
Proven track record of successfully managing PPC campaigns across Google, Yahoo/Bing and/or programmatic display campaigns in Doubleclick Bid Manager
Personal accountability and driving results – delivering the numbers ‘month on month’ is second nature
Excellent oral and written communication skills including presenting to senior management
Experience working with global markets
Experience of managing large budgets in a target driven environment
Detail-oriented with solid organizational and time management skills
A self-starter who owns their business, is able to multi-task and prioritize work in a fast-paced environment
Understanding of programmatic/native advertising and conversion rate optimization
Google AdWords and/or DBM certified
Asian language skills desirable – Japanese or Mandarin or Cantonese, in addition to English
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express has been awarded Aon Hewitt Best Employer Singapore six times. Join us and you’ll soon see why.
As an employee, you can expect challenging work, with purpose. Be more than just your job. Be the voice of inspiration and transform the way the world does business for a living. By joining American Express, you are choosing to become a part of the dynamic team that is recognized as Singapore's "Best Employer 2018".
Why American Express?
There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 13, 2019, 4:38:23 AM