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Analyst/Senior Analyst - Delta Co-Brand Loyalty Marketing

New York, New York
Digital Commerce Marketing

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Job Description

Analyst/Senior Analyst - Delta Co-Brand Loyalty Marketing

 

This position is an exciting opportunity to work in the fast-paced and dynamic environment of US Consumer Marketing on the Delta Co-Brand Marketing team.  This individual will be responsible for managing customer marketing in Delta-owned channels and acting as an advocate for Delta co-brand loyalty marketing in Amex-owned channels.  S/he will work closely with internal cross functional partners and our partners at Delta to execute against a strategic roadmap to drive greater engagement and share of wallet for the Delta co-brand portfolio.  This is an opportunity to join a fun, high-performing team and drive significant results.   

                       

Responsibilities include:

  • Work together with the Delta co-brand marketing team to bring the vision for Delta co-brand loyalty marketing to life.  Help to identify and build out new capabilities for best in class loyalty marketing.
  • Collaborate with Delta and key internal stakeholders to create and optimize campaigns in Delta-owned channels. This includes (but is not limited to) card offers such as Spend/Get, Add an Additional Card and Refer a Friend.
  • Develop and maintain a loyalty marketing scorecard to track performance and report out on key metrics.
  • Lead general campaign management activities including execution, results analysis, forecasting & budget management; optimize campaigns through segmentation, creative and offer testing.


 


Qualifications


·         2-3 years professional experience in Marketing

·         Strong relationship building and partner management skills with the ability          to interact with internal and external partners

·         Prior customer marketing experience, digital marketing experience a plus

·         Strong analytical and problem solving skills

·         Strong verbal and written communication skills, attention to detail, and will          to win

·         Ability to drive projects from concept to implementation

·         Self-starter with demonstrated ability to work independently and problem           solve

·         Enjoy working in a fast-paced team.


Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


Why American Express:

 

There’s a difference between having a job and making a difference.

 

American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

 

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

 

Because we believe that the best way to back our customers is to back our people.

 

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.




ReqID: 19003042
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Mar 11, 2019, 11:57:34 AM
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