American Express Careers

Assistant Manager, Membership Rewards & Loyalty

Hong Kong, Hong Kong
Digital Commerce Marketing

Job Description

American Express – Don’t live life without it
American Express is a global integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. In business since 1850 and serving more than 130 countries around the world, the Company has grown alongside with Hong Kong for more than a century.
We are committed to providing Cardmembers with outstanding customer service. The company has topped the J. D. Power Hong Kong Credit Card Satisfaction Survey for three consecutive years, and also the Aon Hewitt Best Employer Award for seven consecutive years.
Experiences that back you
What you choose to do for a living is one of the most meaningful decisions you can make. American Express is an iconic global brand, where you can grow as a leader.  We offer meaningful, rewarding work and we perform with integrity.  Promoting the culture of learning in collaboration with great colleagues and leaders is our primary aim.  Here you will be able to experience a unique career journey shaped by your talent and curiosity.  You have our support and trust to thrive in your career and life.
Because the best way to back our customers is to back our people.
About the opportunity
  • This position reports to Director, Head of Marketing under Hong Kong’s Consumer Services group.
  • As the team leader your key role is to maintain customer loyalty and to drive their continuous engagement with our Hong Kong consumer card business.
  • You will lead a small term to manage American Express’ renowned Membership Rewards loyalty program, and also to act as a caretaker in administrating all marketing & servicing communication channels.  You will also be supporting in the development and publicizing of our digital solutions, including online account, mobile app and mobile wallets.         
Core responsibilities includes
  • Manage Loyalty Program – Lead and own the Membership Rewards program. Analyze internal data and exam external lifestyle trends from time to time to create a competitive edge for the program.  Conduct periodic points-earning promotions, and design & procure superior redemption items for the catalogue.
  • Administrate Communication Channel – Oversee the early engagement communication protocol in keeping our new Card Members close and warm.  Take charge of administrating all centralized communication channels and coordinate with product teams to deliver highlighted messages periodically.
  • Drive Usage to Online Platforms – Provide marketing support in new developments or enhancements to the American Express Hong Kong’s website and mobile app.  Conduct communication campaign to drive online usage, including sign-up for online account, online statement, marketing message subscription, etc.   Produce monthly analytic reports for examining trends and progresses.
  • Provide Marketing Support to New Digital Solutions – Provide marketing support in the development and implementation of new digital strategies.


Are you up for the challenge?
  • 8-10 years’ relevant working experience in the field of marketing.  People leadership experience preferred. 
  • Loyalty program management experience is essential.
  • Online and offline communication channel development and administration experience is preferred.
  • Strong analytical skills, experienced in preparing periodic data and trend analysis reports.
  • Fluent in conversational and written English.  This role requires frequent communication with overseas colleagues.
  • Tertiary education qualification required.
Please note, salary increases in case of a lateral move are provided only on an exception basis and in line with compensation guidelines
This role may be subject to additional background verification checks.

ReqID: 19003904
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Mar 13, 2019, 11:20:24 PM