American Express Careers

Marketing Manager GNS: Bank Partnerships Marketing

London, United Kingdom
Digital Commerce Marketing

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Job Description


EMEA GNS is part of GMNS and leads American Express’ strategy to partner with banks, enabling them to acquire and service merchants on the American Express Network and/or issue their own payment cards on the American Express Global Network.


The Marketing Manager will be part of a dynamic marketing organization and will be focused on supporting a cluster of EMEA Markets, as well as delivering best practice materials that all GNS Partnerships could leverage.


Principal  Accountabilities


Marketing Plan Development


Consult and influence the designated Bank Partners on development of strong plans that are supporting the agreed market priorities (example: acquiring / issuing /both; decommissioning of partnership). Influence Partners to implement such plans. Work in partnership with Business Development counterparts to deliver such. Plans would typically be associated with Merchant acquiring support and Merchant Marketing; Cardmember acquisition and Engagement; Product and Communication work; Portfolio and Benefit decommissioning work where relevant.


General Marketing Execution


Oversee and support execution of top priority projects in the designated EMEA market cluster. In the short term, those to include partnership decommissioning management for exiting partnerships compliantly.


Stakeholder Management & Collaboration (External & Internal)


Drive strong relationship with external Partners, to enable delivery of the priority marketing plans and initiatives.

Grow AMEX internal network and collaborator base, to help drive results in the designated markets and also to source new information and assets for the benefit of entire GNS marketing.


Best Practice development & support of global cross team projects


Drive sourcing and syndication of marketing best practice, for the benefit of the wide GNS Marketing team and our Partner education (topics of such toolkits/sharing documents would be defined based on candidate’s core expertise areas). Champion global cross team activities: for example Communications work stream champion, social work stream champion


This role may be subject to additional background verification checks.




Required skills:

  • Solid Card Issuance and/or acquiring marketing practitioner, with tenured relevant experience
  • Marketing acumen: must have hands on practical executional experience with different elements of the consumer marketing discipline:  inclusive of online/digital, customer acquisition, product innovation, rewards or loyalty platforms, engagement, marketing project management. Communication and product / benefits experience would be a particular advantage
  • Influencing skills: ability to inspire, influence and work with external Bank Partners and diverse group of internal contacts
  • Driving Results: proven record of driving results.  Candidates should be able to demonstrate strong existing experience of delivering business results through external to AMEX Partnerships
  • Flexibility and change management: an ability to embrace and drive change essential
  • Solid numeric and financial acumen: have experience of producing issuance KPI plans/tracking, campaign performance assessment, general budget management
  • Optimistic and highly motivated, with a good sense of when to seek advice and when to act autonomously and independently
  • Outstanding Project Management skills and superior Multi-Tasking ability
  • Desire to learn and develop:  ability to pro-actively seek knowledge and best practice in order to increase own acumen and ability to influence Partners on respective subjects
  • Self-starter: eager and able to seek new information, establish relationships and leverage those to shape growth activity proposals and implementation


To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on or 00800 83 000038 (for Russia based candidates 810 800 83 000038).


ReqID: 19004438
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Mar 12, 2019, 8:08:24 AM
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