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Sr. Analyst, Customer Direct Marketing

New York, New York
Digital Commerce Marketing

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Job Description

Sr. Analyst, Customer Direct Marketing


Consumer Marketing Services (CMS) is responsible for marketing throughout the entire Card Member lifecycle of all US Consumer Charge and Credit products including acquisition of new members, building early tenure relationships, loyalty marketing for existing members and retention efforts spanning all channels. The Senior Analyst, Customer Acquisition Direct Marketing, will be part of the Card Member Marketing and Engagement team responsible for deepening relationships with existing Card Members through value-added treatments that drive spend and lend.


This Senior Analyst will lead the charge developing and enhancing marketing strategies to drive growth through email and direct mail channels to existing customers, with a focus on acquisition. This Senior Analyst will play a critical role in shaping the Customer Marketing strategy to ensure Amex stays top of mind and top of wallet, and is an exciting opportunity for a high performing candidate who wants to innovate, gain channel ownership, and build core acquisition marketing skills. Working with a Senior Manager on the team, the Senior Analyst will work on the strategy, execution, and analysis of campaigns. This individual will also play a substantial role in transforming the channel to maximize efficiency, enhance targeting, and drive bottom line business results.


The incumbent should have a passion for direct marketing; be comfortable challenging the status quo with innovative thinking; have experience with analyzing campaign performance data, producing actionable outcomes; and the ability to partner well with key partners around American Express including Product Management, Brand, GCO/Compliance, Enterprise COEs (Integrated Marketing Solutions, Global Marketing Operations, Enterprise Digital), and Risk.


Key Responsibilities

  • Collaborate with key partners to ensure flawless end-to-end campaign execution.
  • This person must demonstrate high strengths in organization and attention to detail, as well as ability to influence and work well with external and cross-functional partners.
  • Analyze campaign results to refine marketing test plan; Review overall campaign performance and explain any variances to the forecast.
  • Drive profitable acquisition strategy through robust test and learn of creative, capabilities, offers and segmentation
  • Partner with creative agencies to develop breakthrough marketing to improve results
  • Keep abreast of trends and new developments within the Consumer Marketing Landscape and provide regular updates on competitor activity

Required Qualifications

·       Bachelor’s degree

·       At least 1-2 years Marketing experience

·       Experience with digital marketing a plus

·       Passion for Consumer Marketing; a desire to lead customer-centric                      experiences and communications

·       Comfortable managing complex data and proven ability to derive insights            from it

·       Innovative, creative thinker and ability to think outside the box

·       Excellent verbal and written communication skills

·       Adeptness for building and leveraging relationships

·       Strong organizational skills with relentless attention to detail

·       Experience working with and managing external design agencies

·       Strong knowledge of marketing processes and campaign execution

·       Positive attitude and commitment to success

·       Desire to have fun and work on a fast-paced, high performing team

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Why American Express:


There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

ReqID: 19004790
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Mar 14, 2019, 11:01:00 PM
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