American Express Careers

Analyst/Senior Analyst - B2B Digital Marketing

New York, New York
Digital Commerce Marketing

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Job Description

American Express offers small business owners the products and services they seek to help them grow and run their businesses more efficiently. The Digital Commerce Acceleration team inspires existing customers to deepen their relationships with American Express through contextually relevant marketing messages. The team runs campaigns through existing digital channels and leads innovation to optimize and identify new digital capabilities to leverage in the future. 
 
This role will serve as the day-to-day channel owner of our owned media network in our customer digital channels (site and mobile banner marketing) for the small business segment. This is a fast growing digital platform that delivers significant revenue through a range of cross-sell, upgrade, lending, and loyalty marketing campaigns. 

Job Responsibilities:

Reporting to a Manager on the Digital Commerce Acceleration team, role responsibilities include:  
  • Manage the channel marketing strategy used data-driven insights to drive revenue growth, monitor campaign execution, and analyze and report results
  • Guide marketing managers across the enterprise as the subject matter expert in concepting and end-to-end execution of digital campaigns that target small business owners.
  • Own the relationship between marketing and our tech partners to drive alignment on campaign arbitration among premium site placements and prioritization.
  • Partner with Enterprise Digital to optimize existing marketing placements and test new ones, in order to bring the most relevant content to Card Members at digital moments that matter for their business.
This role will provide great exposure to senior management and marketing managers throughout the organization and will play a critical part in increasing Card Member digital engagement. 


Qualifications

  • Bachelors degree with 0-3 years marketing experience (financial services experience is a plus)
  • Digital expertise highly preferred – experience with digital channels and reporting capabilities (e.g. A/B Tests, Adobe Analytics, Google Analytics, etc)
  • Results oriented – history of exceeding goals in a fast-paced environment
  • Strong project management and relationship management skills
  • Exceptional analytical skills with the ability to derive insights and identify growth opportunities from data
  • Detail oriented – takes ownership to ensure flawless execution in a dynamic environment 
  • Comfort with ambiguity and ability to pivot to respond to shifting business conditions
  • Champion of our customer – passionate about creating best in class digital experiences 
  • A sense of humor and positive attitude

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


Why American Express?
There’s a difference between having a job and making a difference.
 

American Express has been making a difference in people’s lives for over 160 years,

backing them in moments big and small, granting access, tools, and resources to take

on their biggest challenges and reap the greatest rewards.
 

We’ve also made a difference in the lives of our people, providing a culture of learning

and collaboration, and helping them with what they need to succeed and thrive. We

have their backs as they grow their skills, conquer new challenges, or even take time to

spend with their family or community. And when they’re ready to take on a new career

path, we’re right there with them, giving them the guidance and momentum into the

best future they envision.
 

Because we believe that the best way to back our customers is to back our people.

 
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.




ReqID: 19005008
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Apr 15, 2019, 8:26:28 AM
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