American Express Careers
Assistant Manager, Digital Prospect Marketing
American Express Global Commercial Solutions (GCS) is the leading issuer of commercial payment solutions to small, medium and large businesses globally, and is one of the fastest growing business units at American Express. This is an exciting time to join GCS Marketing as we are re-engineering ourselves to achieve higher growth.
The Prospect Marketing team is responsible for acquiring customers and driving Demand Generation, by consistently delivering quality warm leads, improving conversion and pipeline velocity, working closely with the sales teams. The team embodies a fast paced and dynamic culture, operates nimbly and embraces team work, accountability, flexibility and a will to win attitude.
This position will be responsible for leading the Digital Channel within the Prospect Marketing team, driving channel strategy, implementation and measurement plus bring in digital capabilities to accelerate acquisition.
Key features of the role include:
Set the strategy for Prospect Site experience, manage end-to-end prospect journey and lead submission on Amex.com optimizing site structure. Create a robust backend working with global teams.
Responsible for Search Engine Optimization (SEO) and Organic lead submission growth on Amex.com
Manage marketing execution for digital close/application submission experience including paper & e-application.
Build an integrated marketing mix including campaign development across digital marketing channels (email, Pay Per Click (PPC), social, display, nurturing and retargeting) to drive online traffic and leads.
Manage and lead digital campaign execution with an aim to effectively generate and nurture leads to develop a qualified sales pipeline.
Own content creation strategy and development to build acquisition campaigns on.
Reporting and analysis of digital results to optimize and inform future plans. Establish and maintain an end-to-end project view to manage timelines and budgets
Collaborate with internal stakeholders in the sales organization, virtual teams and other lines of businesses (legal, compliance, acquisition, account development, regional marketing)
The role is varied and the ideal candidate should possess:
Strategic thinking & effectiveness – ability to interpret business objectives into actionable marketing strategies and think through the end-to-end experience.
Ability to drive results with a focus on commercial outcomes with demonstrated results. Ensuring that initiatives are measurable, reportable, and provide that reporting in a timely and relevant manner.
A collaborative style of doing business - ability to influence, gain support, resolve conflict and work in a matrix organisation. In particular drive tight engagement across sales & marketing.
Strong digital marketing + B2B marketing experience
Channel and budget management experience, including proven ability to deliver on time & within budget.
Strong Analytical and Data capabilities - Undertake ongoing campaign analysis to monitor marketing channel performance and Return on Investments. As well as deliver regular reporting updates to senior leadership
A high personal accountability which leads to strong experience in driving results.
You must be able to work independently and be able to focus & prioritize in times of fast changing priorities. Whilst striving for work life balance, this role will demand some flexibility due to the global nature of the wider marketing team. Importantly, you must be passionate about what you do, proud about what you deliver and be prepared to go the extra mile to make a difference.
American Express has been awarded Aon Hewitt Best Employer Singapore six times. Join us and you’ll soon see why.
As an employee, you can expect challenging work, with purpose. Be more than just your job. Be the voice of inspiration and transform the way the world does business for a living. By joining American Express, you are choosing to become a part of the dynamic team that is recognized as Singapore's "Best Employer 2018".
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Why American Express?
There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jun 12, 2019, 4:38:46 AM