American Express Careers

Analyst – Digital Engagement Emea

London, United Kingdom
Digital Commerce Marketing

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Job Description

Do the right thing for our customers, our company and your career. 

American Express (AXP) is on a journey to provide the world’s best customer experience every day.  The Digital Experience & Platforms team (DEP), within Global Commercial Services, is focused on designing and delivering a seamless digital experience that drives customer engagement as well as business growth.  The Digital Engagement & Measurement team within the DEP team enables best-in-class Commercial digital adoption and provides insights across the customer journey. 


The Analyst of Digital Product Marketing & Strategy manage all aspects of the go-to-market strategy and engagement of the EMEA program administrator products, including @ Work, and our Card member products such as the mobile features.  This position will work with cross-functional teams, including GCS Marketing, Account Development, and Servicing to drive customer awareness of digital products with our customers.  The Analyst will work on cross-channel strategy, creative development, budget and channel management and analysis of campaigns where feasible.


She or he will possess strong thought leadership, strategic thinking, and will have a proven record of excellence operating independently and within a high performing team environment.


Key Responsibilities:

  • Lead go-to-market strategy and engagement to accelerate higher digital adoption rates for customers

  • Map customer needs and develop a rigorous data-drive segmentation of target profiles

  • Partner with Marketing teams to determine messaging across customers touchpoints

  • Measure adoption rates by target profiles of adoption

  • Define and develop creation of digital engagement assets, including live demos, prototypes and video content in partnership with external audiences

  • Contribute to the culture of learning, insight, and collaboration with enterprise partners

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


Required Skills:

  • Strong analytical thinker with a track record of providing strategic solutions and delivering high-quality work in a structured, methodical manner

  • Results-driven mindset with the ability to work under pressure, navigate through ambiguity, and balance multiple priorities

  • Ability to collaborate effectively across multiple teams while building strong relationships

  • Passion for creating best-in-class customer experiences that are user-centric

  • High degree of accountability and integrity

  • Strong verbal and written communication skills

  • Demonstrated skill working using reporting and analytics to influence partners and drive meaningful change

  • Keen attention to detail

  • Global and cultural mindset; experience working with international teams preferred

  • University degree required

  • Proven experience in marketing, strategy, or product management preferred


Why American Express?

There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on or 00800 83 000038 (for Russia based candidates 810 800 83 000038).

ReqID: 19007789
Schedule (Full-Time/Part-Time): Full-time
Date Posted: May 7, 2019, 6:53:48 AM
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