American Express Careers

Pull Acquisition Marketing Executive

To, Japan
Digital Commerce Marketing

Job Description

Why American Express?
There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take
on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning
and collaboration, and helping them with what they need to succeed and thrive. We
have their backs as they grow their skills, conquer new challenges, or even take time to
spend with their family or community. And when they’re ready to take on a new career
path, we’re right there with them, giving them the guidance and momentum into the
best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
Job Description:
This position is responsible to develop new acquisition partners with strategic planning and conduct mainly digital acquisition especially for ICS products. The candidate will also be responsible for improving the new acquired card members’ behavior and delivering against aggressive goals. To achieve the goal, result oriented, analytical / logical / strategic thinking, negotiation skill and customer-oriented mind are critical.
Primary responsibilities include:
  • Partner Development and Implementation
-Look for and negotiate with new partners and launch scalable and cost-efficient acquisition activities across both digital channels (Affiliates, Media buying, SNS, etc) and offline channels (DM, telemarketing, and insertion activity, face-to-face)
-Develop new partnership and launch acquisition activities with them
  • Acquisition Management
-Deliver on the acquisition strategy and launch the partnerships/campaigns
-Proactively manage and optimize budget allocation with effective ROI
-Effectively manage external partners to develop both effective creative and campaign plans
-Ensure compliance with key legal and regulatory requirements
-Work closely with key internal stakeholders (Same team colleagues, PLD, Brand/Communication, IM, Risk, New Accounts, Legal/Compliance, Finance, GSN, etc.) to deliver the attractive acquisition campaigns
  • Customer Experience
-Establish plans based on customers’ needs
-Provide the world’s best customer experience at the start point of card acquisition
Offer of employment with American Express is conditioned upon the successful
completion of a background verification check, subject to applicable laws and regulations.


  • Partner negotiation experience; 2+ years work experience
  • Digital marketing experience; 2+ years work experience specifically website, search, and affiliate preferred
  • Good understanding of consumer attitudes, online behavior and interactive technologies
  • Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
  • Strong negotiation skills
  • Logical thinking skills
  • Solid understanding of card economics and financial concepts
  • Results oriented and good project management
  • Team player and excellent communication skill to work with colleague across the lines
  • Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously
  • Proficiency in MS Office, notably Excel and PowerPoint
  • Excellent oral and written communication in Japanese/English

ReqID: 19008986
Schedule (Full-Time/Part-Time): Full-time
Date Posted: May 14, 2019, 10:28:52 PM