American Express Careers

Digital Marketing Senior Executive – Temporary position

Rome, Italy
Digital Commerce Marketing

Apply Get Referred

Job Description

Job description:

This position is expected to take a leading role in shaping and delivering the strategy for the American Express - PAYBACK Italy organization.


This is a unique opportunity for an entrepreneurially minded individual to operate in very dynamic environment with the full support of the American Express and subsidiary Loyalty Partner organization. Giving rise to the world’s largest Loyalty Management company, this partnership combines the strengths of American Express with the marketing and couponing platform and expertise of Loyalty Partner and the PAYBACK coalition loyalty program – Europe’s and Germany’s largest multichannel marketing platform. PAYBACK has millions active customers collecting bonus points and spending them across a wide range of retail, travel and service industries.


The business model generates more value for customers, card members and merchants, often engaging with them via social and digital platforms. The role creates the rare opportunity to build a new AXP business unit from the ground up, leveraging some fundamental brand, technology, funding and people assets.


The holder of this position, reporting directly to the Senior Marketing Manager is expected to:

  • Lead a team of 3-4 colleagues

  • Develop and execute the digital marketing strategy from a product/channel perspective

  • Develop and execute media digital campaigns, mainly performance oriented for sustaining the growth of the American Express PAYBACK Co-brand Card, PAYBACK Shopping Online network

  • Be responsible for the website (content and performance) from a front end perspective

  • Be responsible for the APP PAYBACK from a front end perspective

  • Be responsible for the App Acceleration Plan in collaboration with the HQ

  • Continuously optimize PAYBACK’s digital marketing performance

  • Manage digital marketing agencies

  • Ensure measurability of all activities

  • Ensure control cost and budgets

  • Close co-operate with international HQ Qualification


Required skills:

  • University degree, ideally with focus in marketing, communications or related fields

  • Minimum 3 - 5 years of professional experience in digital advertising, with a strong focus in acquisition/performance advertising

  • Proven track record of successfully conducted digital media campaigns

  • Interest for digital transformation and digital development

  • Excellent analytical and conceptual abilities

  • Structured, independent and results-oriented

  • Self starter with strong hands-on mentality

  • Excellent communicator , team player, and strong people leader

  • Work experience in international companies preferred

  • Fluent in English and Italian. German is beneficial

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


We welcome applications from candidates with Protected Category status. If you require any assistance with the completion of this process – or need any reasonable adjustments to be made –then please contact the Recruitment Team on or 00800 83 000038.

Talk to our people and you’ll find out what we’re really all about. Open, creative, risk-taking, collaborative and innovative are just some of the expressions you’ll hear. It’s our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world – including Great Place to Work Italia’s Best Workplace amongst Large Companies and Best Workplace for Millennials awards in 2018. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.


Why American Express?

There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.


ReqID: 19011040
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jun 14, 2019, 7:17:10 AM
Apply Get Referred