American Express Careers

Senior Analyst, International Web Product Marketing & Content Strategy

London, United Kingdom
Digital Commerce Marketing

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Job Description

Do the right thing for our customers, our company and your career.

The Enterprise Digital Member Experiences team within American Express is responsible for deepening Cardmember engagement through our digital experiences, with a primary focus on Membership mobile app, web, commerce and push channels. The team’s mission is to dramatically increase digital engagement and customer satisfaction through a combination of superior user experience and compelling features and functionality. As part of the Enterprise Digital and Analytics (EDA) team we have a collective focus on growing revenue from our existing Member base. We have a global and Enterprise wide remit, working closely with US and International marketing teams to deploy mobile, web, commerce and push experiences to meet the growing needs of our Members globally and across all lines of business.


The successful candidate will join the Web Product Marketing and Content Strategy team and will be responsible for growing Cardmember adoption and engagement with the Amex Website through offering meaningful, relevant, and timely content. Through close partnership with marketing, product, and data & analytic teams, the Senior Analyst will be responsible on delivering the end-to-end content and product marketing strategy across the through close partnership with local markets.


The candidate should have experience in marketing through digital channels and/or a background in digital products. The role will require a working understanding of knowledge of marketing tools and treatments; familiarity with UX and Agile; working across global markets; comfort with analytics and test and learn methodologies; and the ability to partner well with teams including Global Consumer and Commercial marketing teams.


Key Responsibilities:

  • Partner with marketing managers in local markets to test, optimize, and grow results across Amex Web

  • Support for product marketing initiatives, including but not limited to, new feature launches, go-to-market strategies, drive-to-web campaigns, and site training/education

  • Deliver ongoing analytical and data-oriented insights to identify opportunities for growth

  • Champion the voice of the customer in bringing our experiences to life

  • Define content best practice and provide consultancy to product and marketing teams

  • Work with digital marketing agencies to develop content, as needed

  • Bring new thinking and innovative digital marketing tactics to the forefront


Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


To be considered for this position you will need to have/be:
  • Comfort with analytics and test & learn; ability to make impactful conclusions and recommendations based on data

  • Comfort working with and influencing teams virtually, across multiple time zones as needed

  • Experience in partnering with International teams (e.g. JAPA) is preferred

  • Innovative, creative thinker with the ability to think outside the box

  • Positive attitude and desire to work on a fast-paced, high performing team

  • Ability to identify and influence delivery of tactical strategic initiatives

  • Familiarity with digital product development is a plus

Why American Express?

There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.


To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on or 00800 83 000038 (for Russia based candidates 810 800 83 000038).

ReqID: 19012444
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jul 8, 2019, 8:36:50 AM
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