American Express Profesiones

Senior Marketing Manager - Central America & Caribbean

D.F., México
Comercio digital Mercadeo


Descripción del Trabajo

Why American Express?
 
There’s a difference between having a job and making a difference.
 
American Express has been making a difference in people’s lives for over 160 years backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
 
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
 
Because we believe that the best way to back our customers is to back our people.
 
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
 

Job Description

Senior Manager - Marketing: North Region

We seek creative and innovative people, who are willing to join us in the challenges of the business and are committed to providing superior service. In this opportunity the company is looking for a Marketing Manager North Region to perform in the Global Merchant & Network Services business unit of American Express.

This position will be responsible to provide marketing consulting services to franchisees in the North Region  on how to build and position Amex brand, acquire and engage profitable new card members as well as developing differentiated product offers and top of the line products and services to appeal their premium customers. Being critical to develop innovative marketing strategies, both targeting consumers and issuing banks, which directly helped Amex increase market share.

Also, this role position will be responsible for delivering all key financial and growth targets by providing support to develop market/partner specific strategies as well as ensuring the portfolio management with demonstrated success in P&L management, driving growth and maintaining the profitability of globally recognized consumer portfolios.
 
The Marketing Manager will be part of a dynamic marketing organization and will be responsible for driving billings volume on the American Express network by working closely with Bank Partners and Fintechs to develop marketing plans and execute key activities to innovate in the payment industry.

The role will be focused on building the American Express business within Latin America North Region, working hand in hand with internal American Express stakeholders both at  local and global level.

The role will include working with Banks Partners in planning and executing critical activities to grow the business: typically related to customer acquisition, new product development, online and offline spend stimulation.

Other core activities to deliver will include product advertising, new benefits/services, product introduction/revitalization/retirement, enhancing existing acquisition channels, loyalty, activation, rewards, plus merchant and network marketing.

The North Marketing Manager will be responsible for developing the Fintech Ecosystem in GMNS LAC and will be the functional expert for this topic being the key contact for the region, upskilling local market teams and BDs on key topics. Focus on billings and grow via scale issuer Fintechs.

Main Responsibilities:

  • Strategy - Closely work with Business Development Leaders and the Bank Partners planning all marketing activities.
  • Developing and managing detailed activity plans alongside consistent reviews.
  • Contribute with thought leadership on their marketing plans and identify opportunities that will drive aggressive growth in the market.
  • Marketing execution  -  Work with the Bank Partner on development and delivery of marketing activities from segmentation, research, brand development, advertising, PR, new product development, channel expansion, distribution, loyalty, activation, rewards and network / merchant marketing.  All marketing initiatives will be delivered on time and on budget, ensuring new cards and Billed Business targets are met. Creation and implementation  of best practices will be critical to successful campaigns.
  • Acquisition Planning and Execution - Work with Bank Partners to develop a robust plan and successfully implement multiple distribution channels including, amongst others, Direct Mail, Direct Sales, Personal Sales, Telemarketing, Branch Sales, Current Account Bundling and Interactive.
  • Ongoing review of channel performance to ensure optimization of plan and campaigns. Continuous channel management must ensure NCA and CIF targets are met and exceeded on monthly basis.
  • Engagement/ Loyalty Planning and Execution - Work closely with Bank Partners on the successful set up, implementation, execution and ongoing management of outstanding early engagement and loyalty programs that will ensure we meet and exceed the billings targets for the market.
  • Partner Management - Develop strong relationships with partners to get buy in to marketing plans and ensure flawless execution of key plans and strategies.
  • Work with Account Managers to ensure American Express achieves all stated growth and market share goals with the overall aim of being the preferred network of choice.
  • Fully utilize all internal partners (from their leader to agencies and central)




Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


Requerimientos

Qualifications / Skills
  • Degree in Marketing. Desirable MBA.
  • Fluent English and Spanish– Spoken and written 100%.
  • Strong excel, PowerPoint as well as project plan management knowledge.
  • Marketing expertise: deep knowledge of 1-2 different elements of the consumer marketing mix ideally but not essentially online, brand marketing, product development, customer acquisition, rewards or loyalty.
  • Requires highly developed commercial acumen and demonstrable skills in driving results by influencing through partner channels
  • Knowledge of and experience in the credit card market and Fintechs is a MUST for the role.
  • Partner management: ability to inspire, influence and work with partners.
  • Strong Interpersonal/influence management skills with the ability to work across business units, executive levels and diverse functions internally and externally. This is a MUST for the role
  • Driving Results: proven record of driving results Strong analytical skills.
  • Flexibility and change management: an ability to embrace and drive change essential.
  • Highly motivated, with a good sense of when to seek advice and when to act autonomously and independently.
  • Proven ability to execute multifunctional initiatives within scope and time, and with quality is a MUST.
  • Influence: ability to negotiate and reach the results with internal American Express stakeholders.


ReqID: 19014536
Schedule (Full-Time/Part-Time): Tiempo completo
Date Posted: 06/08/2019, 16:52:20