Marketing Coordinator

Job Description

Why American Express?

As an employee, you can expect challenging work, with purpose. Be more than just your job. Be the voice of inspiration and transform the way the world does business for a living. By joining American Express, you are choosing to become a part of the dynamic team that is recognized as Thailand's "Best Employer 2018"

There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

Our Marketing team members are constantly communicating with our customers to learn how to best tailor offers to meet their needs and improve their lives. As a member of the Marketing team, you’ll be a part of a global network that shapes our image, nurtures our partnerships and inspires our customers. This person’s overall goal is to support the Consumer Card team to drive customer engagement through execution of holistic marketing campaigns to achieve assigned business goals in Thailand. In this role, you will
  • Help create and execute an end to end servicing strategy for consumer card products in Thailand. 
  • Help create and construct new products and services as well as develop and implement strategies and initiatives to improve existing products and services. 
  • Identify key drivers and development areas to create an action plan to meet and exceed customer scorecard targets that define best in class service. 
  • Support loyalty programs for high-valued customers as well as the planning and organization of customer-related marketing and loyalty events. 
  • Co-ordinate both locally and across a global organization to ensure a seamless servicing and fulfillment process within the local market. 
  • Support the production of customer communications as well as marketing and other promotional materials. 
  • Monitor and ensure our programs and services are in compliance with local regulations and company policies. 
  • Manage annual operating expenses and advertising and promotion budgets. 
  • Report, update, and share servicing performance with the Manager, Card Services, as well constituent departments and regional support centers. 

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations


  • 3-5+ years of work experience with proven record of performance achievement, self-motivation, service-minded and effective leadership. 
  • Strong knowledge of the card payment business with sound analytical skills to assess the perception and expectation of customers towards the Company’s services/benefits and products. 
  • First-class servicing and marketing mind, with effective budget management ability. 
  • Bachelor Degree or equivalent required. 
  • Proficiency in both written and verbal English and Thai

ReqID: 19016258
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Aug 29, 2019, 3:44:54 AM