Manager / Senior Manager - Precision Marketing Analytics

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Job Description

Prospect Acquisition is one of the largest investments in Global Consumer Services Group (GCSG) and Enterprise Digital Analytics (EDA) team creates central, scalable marketing solutions and analytics capabilities to accelerate growth in many core business areas including Digital Acquisitions.


This role in EDA will be responsible for analytics and digital targeting to support GCSG in meeting the prospect acquisition goals. Working in close partnership with Global Channel Marketing, Product and Lending teams, the incumbent is expected to design and implement effective acquisition strategies across our digital Onsite and Offsite channels. The incumbent is expected to advance data driven precision marketing techniques using world class analytics and data science, in collaborating across a variety of teams including Marketing, Capabilities, Risk, Technologies and vendors to drive results and help American Express achieve its acquisition goals with improved efficiency and quality.

Job Responsibilities:

  • Designing targeting strategies, segmentation logic, test and learn design, campaign execution & analytics for digital channels
  • Leverage digital data to expand precision marketing to ensure best in class customer experience and maximum value from acquisitions
  • Analyzing performance of current initiatives and present findings and solutions to senior leadership. Publish monthly MIS and deep dive into changes in trends
  • Working in close collaboration with capability teams to identify and evaluate new data sources and develop new channel integrations
  • Create convincing business cases highlighting opportunities to implement innovative targeting solutions across partners and channels; infuse marketing strategy with data driven approach 


The role requires a passion for digital marketing with a focus on constantly evolving Digital Personalization and Pre-qualification. The ideal candidate will have a balanced quantitative and qualitative marketing skill set. Additionally, candidates must have excellent interpersonal and communication skills and proven experience working with cross-functional teams


  • Strong ability to drive results; self starter
  • Expertise in application of analytics (applied statistics/quantitative methods) for solving business problems. Exposure to digital data and web analytics is a plus
  • Prior programming experience in SAS, SQL and/or Hive. Understanding of web tracking data and related technologies (Java, HTML) is a plus
  • Proven ability to analyze large and unstructured data sets
  • Ability to multi-task, operate effectively under changing conditions and rigorously prioritize initiatives based on business objectives
  • Good communication and persuasion skills with an ability to translate technical analysis into business insights and recommendations, work with diverse teams and individuals, and influence others without direct authority
  • Advanced degree (Masters or PhD) is a plus


Why American Express?

There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.


Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.  



ReqID: 19016285
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 3, 2019, 2:05:48 PM