Marketing Specialist

Job Description

Why American Express?
There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take
on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning
and collaboration, and helping them with what they need to succeed and thrive. We
have their backs as they grow their skills, conquer new challenges, or even take time to
spend with their family or community. And when they’re ready to take on a new career
path, we’re right there with them, giving them the guidance and momentum into the
best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

Job Description:

Are you a customer advocate through and through, with a passion for marketing? We have several marketing opportunities we’d like you to consider.


Reporting to the Marketing Manager, this role is responsible for the development and execution of marketing strategy for existing customer in Global Commercial Service team Japan (GCS) or Global Individual Customer Services (GICS) to drive business growth. Responsible activities include; building spend trigger and upgrade strategy/plan, and managing end to end execution and tracking.

GCS Business 

Primary responsibilities include:

●Trigger: Drive business/corporate card spending in existing customer base with globally aligned approaches. Understand global trigger scheme/measurement and build processes in Japan and manage end to end execution. Create plans, execute and analyze the results for enhancement to achieve team goal.
●Conversion: Manage conversion DM and it's end to end process to achieve Conversion target. Work closely with local/central CSN teams and Marketing COE team to achieve value gen target.  
●Early Engagement: Ensuring customer needs in the life cycle, build and keep enhancing Early Engagement programs for business/corporate customers to build the base for spending.
●Projects: Manage and lead ad-hock marketing initiatives/projects as needed.
●Other: Manage marketing budget and it’s payment process. Support ad-hock business needs.  
GICS business

Primary responsibilities include:

●Acquisition Management
Deliver on the acquisition strategy and related product and communication tactics/campaign
Proactively manage and optimize budget allocation towards key success metrics like new accounts and billed business acquired
Effectively manage external agencies to develop both acquisition plans and effective creative
Ensure compliance with key legal and regulatory requirements

●Channel Development and Implementation
Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including Affiliates, Online Partners, Media Buying, Mobile/Smart Phone, SNS, and so on Customer Experience

●Establish a best-in-class customer experience
Work closely with key internal stakeholders (PLD, Brand/Communication, IM, Risk, New Accounts, Legal/Compliance, Finance, WS, etc.) to deliver the attractive acquisition campaigns

Offer of employment with American Express is conditioned upon the successful 
completion of a background verification check, subject to applicable laws and regulations.


  1. Marketing background: experience in B2B or B2C marketing with finding opportunities through data analysis will be highly regarded
  2. Experience in developing effective marketing communication materials from scratch both offline and online with distinct outcomes 
  3. Proven track record of consistently delivering results and strong commitment in results
  4. Fast paced and strong multi-task management skills, residence in pressure and independent
  5. Experience in leading driving cross-functional initiatives in multi-functional organization with success
  6. Customer-centric mindset, with proven ability to craft initiatives, programs that drive greater advocacy
  7. Willingness to be hands-on and flexible 
  8. Strong negotiation skills
  9. Team player and excellent communication skills to work with colleague across the lines
  10. Proficiency in MS Office, notably Excel and PowerPoint
  11. Digital marketing experience is preferred
  12. Excellent oral and written communication in Japanese/English

ReqID: 19016752
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 9, 2019, 4:50:02 PM