Digital Acquisition - Marketing Specialist

Job Description

Why American Express?
There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take
on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning
and collaboration, and helping them with what they need to succeed and thrive. We
have their backs as they grow their skills, conquer new challenges, or even take time to
spend with their family or community. And when they’re ready to take on a new career
path, we’re right there with them, giving them the guidance and momentum into the
best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

Job Description

This position is responsible for establishing, managing, and optimizing the campaign/contents which focuses on digital acquisition, targeting prospects in Japan. 

And also this candidate will be a pivotal member of the team, work closely with partners across American Express, and be responsible to lead various projects with Central and Local team for Japan Digital/Pull acquisition. The role reports into the Digital Acquisition Manager.


■Key goals are to:

- Drive NAA growth aggressively

- Drive positive downstream behavior for new card members (activation, billed business, attrition)

- Manage ROI (Return on Investment) carefully

■Primary responsibilities include:

1.Acquisition Management

- Deliver on the acquisition strategy and related product and communication tactics/campaigns

- Proactively manage and optimize budget allocation towards key success metrics such as new accounts and billed business acquired, maximizing ROI

- Ensure compliance with key legal and regulatory requirements

2.Channel Development and Implementation

- Determine and implement scalable and cost-efficient acquisition strategy across digital channels, including Paid/Non paid Search, Affiliates, Partners, Display Media, SNS, Member get Member program and so on

- Analyze campaign results and acquisition performance to recommend and implement actions/solutions

3.Customer Experience
- Establish a best-in-class customer experience

- Work and liaise comfortable with key internal stakeholders (Central, Digital Capability, PLD, Brand, Strategic Planning, F2F, GCS, Risk, New Accounts, Legal/Compliance, Finance, WS, GMS)

- Effectively manage external agencies to develop both effective creative and campaign plans


4.Towards COE for the process in entire Digital/Pull acquisition

- Understand financial, accounting, campaign execution, parameter management, and customer inquiry handling

- Define the end to end entire process and ideal short/long term strategies for both senior management and field level point of view

5.Lead Local/Central Projects under above COE knowledge

- Develop and implement a holistic winning strategy to drive new enrollment and card usage across all customer life-cycle

- Partner with channel owners to ensure consistent messaging across all customer touch-points

- Collaborate closely with Local/Central stakeholder on leading several projects

Offer of employment with American Express is conditioned upon the successful 
completion of a background verification check, subject to applicable laws and regulations.

Minimum Qualifications


- Digital marketing experience; Last 2+ years work experience specifically digital acquisition preferred

- Excellent oral and written communication in Japanese/English

- Good understanding of consumer attitudes, online behavior and interactive technologies

- Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair

- Solid understanding of card economics and financial concepts, e.g. ROI

- Results oriented and good project management - ability to drive projects/partners towards deadlines

- Excellent relationship and influencing skills and proven ability of driving results within a matrixed organization

- Must be detail-oriented, a creative thinker, a team player, organized and efficient

- Team player and excellent communication skill to work with colleague across the lines

- Self motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously

- Proficiency in MS Office, notably Excel and PowerPoint

ReqID: 19017740
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Dec 19, 2019, 3:01:57 AM